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Predictors of Valid Engagement With a Video Streaming Web Study Among Asian American and Non-Hispanic White College Students


CIN: Computers, Informatics, Nursing: April 2014 - Volume 32 - Issue 4 - p 156–165
doi: 10.1097/CIN.0000000000000035
Feature Article

The study purpose was to determine the predictors of watching most of a Web-based streaming video and whether data characteristics differed for those watching most or only part of the video. A convenience sample of 650 students (349 Asian Americans and 301 non-Hispanic whites) was recruited from a public university in the United States. Study participants were asked to view a 27-minute suicide awareness streaming video and to complete online questionnaires. Early data monitoring showed many, but not all, watched most of the video. We added software controls to facilitate video completion and defined times for a video completion group (≥26 minutes) and video noncompletion (<26 minutes) group. Compared with the video noncompletion group, the video completion group included more females, undergraduates, and Asian Americans, and had higher individualistic orientation and more correct manipulation check answers. The video noncompletion group skipped items in a purposeful manner, showed less interest in the video, and spent less time completing questionnaires. The findings suggest that implementing software controls, evaluating missing data patterns, documenting the amount of time spent completing questionnaires, and effective manipulation check questions are essential to control potential bias in Web-based research involving college students.

Author Affiliations: College of Nursing, University of Illinois at Chicago, Chicago, IL (Drs H. Park, Suarez, Zhao, and C. Park); College of Nursing, and Research Institute of Nursing Science, Seoul National University, Seoul, Republic of Korea (Dr Choi); and Nursing Research and Center of Excellence for End-of-Life Transition Research, College of Nursing, University of Illinois at Chicago, Chicago, IL (Dr Wilkie).

Some results of this article were presented at the Midwest Nursing Research Society 36th Annual Research Conference held in Dearborn, Michigan, April 2012.

This study was supported by grant P30 NR010680 from the National Institutes of Health, National Institute of Nursing Research (NINR), which supported the Center of Excellence for End-of-Life Transition Research (CEoLTR) at the University of Illinois at Chicago, where Dr Wilkie was the principal investigator. The primary Web-based project was one of CEoLTR-supported research studies. This work was supported by the National Research Foundation of Korea (NRF) grant funded by the Korea government (MEST) (No. 2013053703) and Seoul National University, Research Institute of Nursing Science.

The contents of this article are solely the responsibility of the authors and do not necessarily represent the official views of the NINR.

The authors have disclosed that they have no significant relationship with, or financial interest in, any commercial companies pertaining to this article.

Corresponding author: Heeseung Choi, PhD, MPH, RN, College of Nursing and Research Institute of Nursing Science, Seoul National University, 28 YeonGeon-Dong, Jongro-Gu, Seoul, Republic of Korea 110-799 (

© 2014 Wolters Kluwer Health | Lippincott Williams & Wilkins.