8. Fitness programs for older adults. Health and fitness professionals can take advantage of this growing market by providing age-appropriate and safe exercise programs for the aging sector of the population. The highly active older adult (the athletic old) can be targeted by commercial and community-based organizations to participate in more rigorous exercise programs, including strength training and team sports. Even the frail elderly can improve their balance and ability to perform activities of daily living when provided appropriate functional fitness activities. It is assumed that people who are retired not only have greater sums of discretionary money but also have a tendency to spend it more wisely and may have more time to engage in an exercise program. Health and fitness professionals should consider developing fitness programs for people of retirement age and fill the time during the day when most gyms are underutilized (typically between 9:00 and 11:00 A.M. and 2:00 and 4:00 P.M.). The concern for the health of aging adults has been consistently at the top of this survey, and this year is no different. The baby boom generation has now aged into retirement, and because they may have more discretionary money than their younger counterparts, fitness clubs should capitalize on this exponentially growing market. Fitness programs for older adults will remain a strong trend for 2015.
9. Functional fitness. Replicating actual physical activities someone might do as a function of his or her daily routine, functional fitness is defined as using strength training to improve balance, coordination, force, power, and endurance to enhance someone’s ability to perform activities of daily living. Functional fitness first appeared on the survey in the no. 4 position in 2007 but fell to no. 8 in 2008 and no. 11 in 2009. It reappeared in the top 10 for 2010 at no. 7 and in 2011 as no. 9. In 2012, functional fitness was no. 10 and, in 2013, it was no. 8. Last year, this trend was no. 8. Some of the survey respondents said that they typically pair functional fitness with fitness programs for older adults (see trend no. 8) depending on the needs of the client. Functional fitness also is used in clinical programs to replicate activities done around the home.
10. Group personal training. Group personal training will continue to be a popular trend in 2015. The personal trainer can continue to provide the personal service clients expect but now in a small group typically of two to four, offering potentially deep discounts to each member of the group and creating an incentive for clients to put small groups together. In 2007, group personal training was no. 19 on the list. In 2008, it rose slightly to no. 15 but dropped again in 2009 to no. 19 and improved to no. 10 in 2010. In 2011, group personal training was no. 14 on the survey, no. 8 in 2012, no. 10 in 2013, and no. 9 in 2014. In these continuing challenging economic times when actual personal income may be decreasing (and almost certainly discretionary spending), personal trainers are being more creative in the way they package personal training sessions and how they market themselves. Training two or three people at the same time in a small group seems to make good economic sense for both the trainer and the client.
11. Worksite health promotion. Designed to improve the health and well-being of employees, this is a trend for a range of programs and services that evaluate health, health care costs, and worker productivity. Once a need is determined, worksite health promotion professionals build programs based on greatest need. Many of these programs are housed physically within the company or corporation campus, whereas other programs contract with independent commercial or community-based programs. Within the context of health care reform in the United States and rising health care costs, health promotion programs may take on additional importance in the future.
12. Outdoor activities. Outdoor activities often include hiking, canoeing, kayaking, and games or sports. Outdoor activities also can include high-adventure programs such as overnight camping trips. This recent trend for health and fitness professionals to offer more outdoor activities for their clients began in 2010. In that year, outdoor activities ranked no. 25 in the annual survey and, in 2011, it ranked no. 27. In 2012, outdoor activities ranked no. 14 and, in 2013, outdoor activities ranked no. 13 and, in 2014, it was no. 14. Outdoor activities can be done with family and friends, with a group, or by yourself. Some personal trainers use outdoor activities as a form of small group personal training.
13. Wellness coaching. Wellness coaching took the biggest jump from last year’s survey when it was listed at no. 17 and has been in the top 20 since 2010. Wellness coaching integrates behavioral change science into health promotion, disease prevention, and rehabilitation programs. Wellness coaching often uses a one-on-one approach similar to a personal trainer, with the coach providing support, guidance, and encouragement. The wellness coach focuses on the client’s values, needs, vision, and goals. According to the 2015 trends survey (and results from past surveys), it appears as though some personal trainers and other health and fitness professionals are now adopting wellness coaching and its principled techniques of behavior change.
14. Circuit training. Circuit training appeared in 2013 (no. 18) for the first time in the top 20 trends and now occupies the no. 14 position, up from no. 15 in last year’s survey. Some respondents pointed out that circuit training is similar to high-intensity interval training but at a much lower intensity. Circuit training is a group of 6 to 10 exercises that are completed one after another and in a predetermined sequence. Each exercise is performed for a specified number of repetitions or for a set period before having a quick rest and moving on to the next exercise.
15. Core training. Core training stresses strength and conditioning of the stabilizing muscles of the abdomen, thorax, and back. It typically includes exercises of the hips, lower back, and abdomen, all of which provide support for the spine and thorax. Exercising the core muscles improves overall stability of the trunk and transfers that to the extremities, enabling the individual to meet the demands of activities of daily living and for the performance of various sports that require strength, speed, and agility. Core training often uses stabilizing devises such as exercise balls, BOSU balls, wobble boards, and foam rollers. From 2007 to 2010, core training was in the top 5 of the fitness trends. Since 2010, it has been dropping to now occupy the 15th spot in 2015.
16. Sport-specific training. Falling from a top 10 spot (no. 8) in 2010, sport-specific training dropped to no. 16 for 2011 and no. 17 for 2012, dropped out of the top 20 in 2013, and reappeared as no. 18 in 2014. For 2015, sport-specific training ranked no. 16. This trend incorporates sport-specific training for sports such as baseball and tennis, designed especially for young athletes. For example, a high school athlete might join a commercial or community-based fitness organization to help develop skills during the off-season and to increase strength and endurance specific to that sport, something like functional fitness for sport performance. Breaking into the top 10 for the first time in the survey in 2009 (no. 9), sport-specific training jumped from no. 13 in 2008 after falling from no. 11 in 2007. This is an interesting trend for the health and fitness industry to watch over the next few years because of the fall to no. 17 for 2012 from its relative popularity in 2010 and then rebounding a bit in 2014 and again for 2015. Sport-specific training possibly could attract a new market or underserved market to commercial and community clubs as well as offer a different kind of service that could lead to increased revenues.
17. Children and exercise for the treatment/prevention of obesity. Demonstrating the biggest decrease in this year’s survey, dropping from the top 5 in every survey between 2007 and 2013 and appearing at no. 11 in 2014 is exercise programs specifically aimed at children and weight loss. Childhood and adolescent obesity continues to be a major health issue in most developed and developing nations and is important because of its association with other medical issues such as diabetes and hypertension. As public school systems continue to face the challenge of cutting programs such as physical education and recess to spend more time preparing for standardized testing, programs for youth is a potential new market for commercial and community-based organizations.
18. Outcome measurements. Outcomes measures as a trend has not appeared in the top 20 for the past few years but reappeared in 2013 at no. 17 and no. 16 in 2014. A trend that addresses accountability, these are efforts to define and track outcomes to prove that a selected program actually works. Measurements are necessary to determine the benefits of health and fitness programs in disease management and to document success in changing negative lifestyle habits. The proliferation of new technology has aided in data collection to support these efforts. Accountability to owners and operators of health and fitness facilities provides important metrics to determine if new programs are cost-effective and if old programs are actually working.
19. Worker incentive programs. Appearing for the first time in the survey’s top 20 in 2011, worker incentive programs remained in the top 20 for 2012, 2013, and 2014. This is a trend that creates incentive programs to stimulate positive healthy behavior change as part of employer-based health promotion programming and health care benefits. Worker incentive programs are associated with the trend to provide worksite health promotion programs in an attempt to reduce health care costs. This trend represents a potential resurgence of corporate health promotion programs as a result of rising health care costs experienced by both small and large companies and corporations. For more information about worksite health promotion programs, visit http://www.acsm-iawhp.org, the International Association for Worksite Health Promotion, an affiliate society of the American College of Sports Medicine.
20. Boot camp. After first appearing in the 2008 survey at no. 26, boot camp was no. 23 in 2009, no. 16 in 2010, and no. 8 in 2011, but fell to no. 13 in 2012 and no. 16 for 2013. In 2014, boot camp was no. 20 and remains in that spot for 2015. Boot camp typically is a high-intensity structured activity patterned after military-style training. Boot camp includes cardiovascular, strength, endurance, and flexibility drills and usually involves both indoor and outdoor exercises typically led by an enthusiastic instructor. Boot camps also can combine sports-type drills and calisthenics. Because of its climb in the survey rankings from 2008 to 2011, with a decrease in the trend analysis the past few years, it will be interesting to see if boot camp programs continue as a trend in the fitness industry into the future.
WHAT’S OUT FOR 2015?
Dropping out of the top 20 for 2014 was Zumba®, and it continues to drop as a trend this year, occupying no. 34 of the 39 potential trends in the survey. Typically, Zumba® combines Latin rhythms with interval-type exercise and resistance training and first appeared on the list of potential trends in 2010 and ranked no. 31 of 37 potential trends; in 2011, it was ranked no. 24 out of a possible 31 choices. In 2012, it jumped into the top 10 (no. 9) and then fell to no. 12 in 2013 and no. 28 in 2014. It appears as though the popularity of Zumba®, which was growing with a rapid escalation between 2010 and 2013, can now be called a fad and not a trend. Falling out of the top 20 fitness trends in 2013 was indoor cycling, sport-specific training, and physician referrals. Indoor cycling was no. 16 in the survey for 2012, dropped out of the top 20 in 2012, and stayed out of the top 20 in 2014 and 2015. Jumping from no. 17 in 2010 and rounding out the top 10 for 2011 was physician referrals. In the 2012 survey, physician referrals fell to no. 20 and out of the top 20 trends in 2013. For 2014, physician referrals remained out of the top 20 and, in 2015, it ranked no. 24. Of the 39 possible trends in this year’s survey, mixed martial arts, online training, unmonitored fitness facilities, medical ball slamming, and Bowka occupied the bottom of the list. It is always interesting to see what fell out of the top 20 list on this survey for the next year and what seems to be supported by this year’s survey.
Consistent with the previous nine ACSM worldwide surveys, some new trends from last year were embraced (e.g., body weight training and high-intensity interval training), others were once again supported (e.g., educated and certified health fitness professionals), and still others failed to make the top 20 trends (Pilates, indoor cycling, stability ball, mixed martial arts, online training, pregnancy/postnatal classes, water workouts, unmonitored fitness facilities, medicine ball slamming, and Bowka). Trends have been defined as a general development that takes some time, and then stays for a period (usually described as a behavior change), whereas a fad comes and goes. In the top 10 fitness trends for 2015, all have been on the list in previous years. Taking over the top spot from high-intensity interval training is body weight training. It will be very interesting to watch body weight training and high-intensity interval training during the next year to see if these are truly trends or fads. Pilates, indoor cycling, balance training, and use of the stability ball continue to exist in the health and fitness industry but with not as much popularity according to the ACSM trends survey.
INTERNATIONAL EXPERTS COMMENT ON 2015 TRENDS
L. Jerome Brandon, Ph.D., FACSM, professor, Department of Kinesiology and Health, College of Education, Georgia State University, Atlanta, GA. The rise of the obesogenic culture, particularly in America, has been a fuel for expanding the fitness industry. Dr. Walt Thompson has designed a survey to assess the trends of fitness worldwide. His survey outlines trends or fads that currently are part of the conscious of ACSM members, and those certified by ACSM, who are associated with and work in the fitness industry. His report indicates that many of the trending fitness aspects have remained consistent during the last 9 years, whereas a few others have entered and exited the top 20 trends. It is somewhat surprising that the top three 2015 fitness trends appear to focus on performance and appearance considering that lifestyle choices currently are a strong health focus. The top trends may be caused by the fact that approximately 50% of the respondents were 34 years old or younger and may have more interest in performance and appearance. This worldwide trend assessment also may have more application for some locations in the world than others. Regardless, the International Health, Racquet, and Sports Club Association reported that the total revenue in the fitness industry reached $21.8 billion in 2012. This suggests that there are attractive prospects for jobs in the fitness industry, and having an analysis of the trends should be helpful. As such, Dr. Thompson is lauded for his energy in providing guidance as to the aspects of the fitness industry that appear to be preferred staples as opposed to those that have a bouncing trend within the industry.
Brad A. Roy, Ph.D., FACSM, FMFA, executive director, Kalispell Regional Medical Center: The Summit Medical Fitness Center, Kalispell, MT. The ninth consecutive ACSM Worldwide Survey of Fitness Trends once again provides insight into key trends within the health and fitness industry. During the past 37 years, I have seen numerous fads and trends come and go and, in some cases, come again. Many of these fads are creative variations of the core fitness components and typically are driven by clever marketing and a perceived element of fun. Such programs generally attract the already active individuals and do little to motivate and engage the 75% of Americans that currently do not meet the recommended physical activity guidelines, many of whom are dealing with chronic health conditions. Thus, I expect to see trends such as wellness coaching, worksite programs, fitness programs for older adults, and child and adult exercise for treatment of obesity continue to remain top trends. Within the rapidly increasing number of older adults, prevention of falls and maintenance of mobility will be key strategies. As such, various forms of mobility and strength training, such as Yoga, body weight training, functional training, and various forms of interval training, will continue to be used. From the perspective of medically integrated fitness facilities, I was a bit surprised that physician referral programs remain out of the top 20. Such partnerships are an important strategy toward engaging the large percentage of inactive individuals and certainly a strong focus of the worldwide Exercise is Medicine® (EIM) initiative that continues to expand. The continued health care progression toward “population health” only will serve to increase a team-approach concept that will incorporate EIM-certified professionals, wellness coaches, and other degreed and certified health and fitness professionals onto the health care team. Finally, collection, analysis, and reporting of outcome measures will continue to increase to substantiate current trends and identify new approaches.
Yves Vanlandewijck, Ph.D., professor, Faculty of Kinesiology and Rehabilitation Sciences and program director of the Education Board of the Erasmus Mundus Masters in Adapted Physical Activity, KU Leuven, Leuven, Belgium. During the last 9 years, the ACSM Worldwide Survey of Fitness Trends has been established as the primary mechanism by which the fitness industry has set its standard for the coming year. Around the globe, owners of clubs look forward to the survey to have a better understanding of market direction and emerging trends. That was true in the past, and it continues to be that way today. The survey was sent to thousands of health fitness professions, with 12% responding. That is a remarkable return rate for a survey of this type, demonstrating beyond any doubt that it reflects an accurate picture of the industry. Owners, operators, fitness staff, and sales professionals should pay attention to the results of the survey. I am not surprised that high-intensity interval training was overtaken by body weight training after the surge in last year’s survey. There have been many anecdotal reports about elevated injury rates with high-intensity exercise (compared with moderate intensity) that probably would discourage some people from engaging in this activity. I also am not surprised that specialized exercise programs for older adults are still a strong trend. As our populations continue to age, health clubs should tap into this market. Functional fitness training remains strong in the survey, which may be related to the aging populations. Functional fitness training often is used with older populations to increase strength and endurance. Finally, I am not at all surprised that Zumba® and Pilates are no longer considered a trend. Without reinventing themselves (as Yoga seems to do), these forms of exercise will not survive in the fitness markets of today.
NiCole R. Keith, Ph.D., FACSM, vice president, American College of Sports Medicine; research scientist, Indiana University Center for Aging Research; investigator, Regenstrief Institute, Incorporated; associate professor, Department of Kinesiology; Indiana University–IUPUI, Indianapolis, IN. The 2012 Affordable Care Act (ACA) requires Medicare to cover 100% of annual wellness visits and “a personalized prevention plan” that is consistent with services recommended by the U.S. Preventive Services Task Force. This includes physical activity and exercise. Primary care providers (PCPs) frequently refer patients to other specialists. The ACA requirement is good news for fitness professionals who are likely to receive PCP referrals of older adult patients. It makes sense that educated, certified, and experienced fitness professionals; personal training; and fitness programs for older adults, respectively, hold the third, fifth, and eighth positions. In fact, it has been reported that, when PCPs refer patients with disabilities or comorbid conditions to exercise, PCPs prefer that the activities are monitored by fitness professionals certified to prescribe exercise and assess fitness outcomes in the context of these conditions. This is especially important as PCPs move toward outcome-based reimbursement plans, and I would expect outcome measurements (no. 18) to gain popularity in years to come. Muscle fitness can improve through the ninth decade of life and is associated with improved physical, cognitive, and psychological health in several populations including older adults. That strength training is ranked fourth is important to this population and to the physical and fiscal health of any nation. It is disappointing that physician referrals once again was not among the top 20 fitness trends. However, in light of ACA developments and with ACSM focusing on an evidence base for Exercise is Medicine®, I am hopeful that physician referrals will regain momentum in the future.
Bridging the Gap
The 2015 worldwide survey of fitness trends is now in its ninth year. It helps the health and fitness industry make critical programming and business decisions. The results are applicable to all four sectors of the health and fitness industry (commercial for-profit clubs, clinical or medical fitness programs, corporate wellness programs, and community-based not-for-profit fitness programs). Although no one can predict the future of any industry accurately, this survey helps to track trends in the field that can assist owners, operators, program directors, and personal trainers with making important business decisions.
The author thanks past Editor-in-Chief Ed Howley, Ph.D., FACSM, for considering this project important enough to include in the year-end edition of ACSM’s Health & Fitness Journal® and to current Editor-in-Chief Steven Keteyian, Ph.D., FACSM, for continuing the tradition. The author also thanks ACSM’s Health & Fitness Journal® editorial team, especially those who contributed to the original survey in 2006, Paul Couzelis, Ph.D.; John Jakicic, Ph.D., FACSM; Nico Pronk, Ph.D., FACSM; Mike Spezzano, M.S.; Neal Pire, M.A., FACSM; Jim Peterson, Ph.D., FACSM; Melinda Manore, Ph.D., R.D., FACSM; Cary Wing, Ed.D., FACSM; Reed Humphrey, Ph.D., P.T., FACSM; and Steve Tharrett, M.S., for their very important input into the construction of the original and subsequent surveys. Finally, the author is indebted to the ACSM staff that supported this study by assisting in the construction, formatting, and delivery of it to thousands of fitness professionals around the world. In particular, the author recognizes the important contributions of Dick Cotton, Kela Webster, Heather Drake, and especially Lori Tish who has worked tirelessly on this survey since it first launched in 2006.
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Keywords:© 2014 American College of Sports Medicine.
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