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Going Beyond Likes and Followers, How Fitness Clubs Can Leverage Social Media

Clark, Chris

doi: 10.1249/FIT.0000000000000059
COLUMNS: Business Edge

Chris Clark has developed and executed leading-edge digital marketing and communications strategies for Fortune 500 companies, major trade organizations, and a variety of businesses and individuals for well more than a decade. He is a graduate of Southeast Missouri State University with a B.A. in Mass Communications/Public Relations and a minor in Marketing. Chris currently is the chief operating officer for Decantery and a MediFit Digital Partner.

Disclosure: The author declares no conflicts of interest and does not have any financial disclosures.

© 2014 American College of Sports Medicine.