Features“Buy-in” An Undervalued FactorKilian, Jon B.S., ACSM-EP, CSCS, CSPS Author Information Jon Kilian, B.S., ACSM-EP, CSCS, CSPS, is a Certified Exercise Physiologist® through the American College of Sports Medicine and is a Certified Strength and Conditioning Specialist® (CSCS) and a Certified Special Populations Specialist® (CSPS) through the National Strength and Conditioning Association. He also holds certifications through various other fitness entities. He received his bachelor's degree in Exercise Science from Liberty University in 2017 and is currently pursuing a Doctorate of Physical Therapy at the University of Lynchburg as well as a master's degree in Exercise science and wellness, fitness and performance cognate at Liberty University. Jon also works as a local personal trainer with clients ranging in age from 11 to 65+ years. Disclosure: The author declares no conflict of interest and does not have any financial disclosures. ACSM's Health & Fitness Journal: 5/6 2022 - Volume 26 - Issue 3 - p 28-33 doi: 10.1249/FIT.0000000000000767 Buy Metrics AbstractIn Brief Apply It! • Each client a health professional comes across fits into the Health Belief Model and Biopsychosocial model in their own specific way at that period in time; it is vital to identify and address potential barriers as soon as possible to optimize outcomes. • Educating your client on the “why” can address each of the six constructs of the Health Belief Model and, therefore, may be the best strategy to begin to elicit behavioral change. • The goal from the beginning of each client interaction should be to build rapport; this will be the basis on which any strategy used for behavioral change depends. To do so, connect, engage, and follow-through. • Building culture is a long-term goal of the overall workplace; be exemplary, intentional, and consistent in your behaviors. Buy-in is a frequently disregarded aspect of health professions that is vital to pursue with each client to fully optimize outcomes. The Health Belief Model provides perceived aspects of behavioral change that, when used in conjunction with the patient-centered biopsychosocial approach along with other behavioral change theories, can assist in identifying and overcoming potential obstacles for the client. To optimize outcomes is to strive for buy-in through each interaction. Copyright © 2022 by American College of Sports Medicine.