Now Trending: Worldwide Survey of Fitness Trends for 2014Thompson, Walter R. Ph.D., FACSMACSM's Health & Fitness Journal: November/December 2013 - Volume 17 - Issue 6 - p 10–20 doi: 10.1249/FIT.0b013e3182a955e6 Features Abstract In Brief Author Information LEARNING OBJECTIVES From this article, the reader should understand the following concepts: the difference between a fad and a trend worldwide trends in the commercial, corporate, clinical (including medical fitness), and community health fitness industry expert opinions about identified fitness trends for 2014 The annual ACSM’s Health & Fitness Journal ® worldwide survey of health and fitness professionals is now in its eighth year. For the first time, high-intensity interval training not only appeared in the top 10 trends, but took over the no.1 spot. This year’s survey supports some of the previous trends, reestablished two trends from previous surveys, added one new trend, and supported the elimination of Zumba, spinning, Pilates, balance training, and the stability ball as trends in the health fitness industry. Some trends that appeared in the top 20 last year did not make the list for 2014. For-profit (commercial) and not-for-profit organizations will try to predict the future of the fitness industry continually in an effort to influence the direction of the health fitness market. This survey, investigation, and analysis is much different in that it not only surveyed thousands of certified fitness professionals around the world but also sought out experts to comment on the results. Walter R. Thompson, Ph.D., FACSM, is associate dean for Graduate Studies and Research in the College of Education at Georgia State University and a regents’ professor in the Department of Kinesiology and Health and in the Department of Nutrition. He also is the executive director of After-School All-Stars Atlanta. He has served on the ACSM Board of Trustees and was twice elected a member of its Administrative Council. Disclosure: The author declares no conflict of interest and does not have any financial disclosures. © 2013 American College of Sports Medicine.