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PROJECT MATRIX: Fitness Educators and Fitness Equipment Manufacturers Working Together Innovatively

Kennedy-Armbruster, Carol Ph.D., ACSM HFS; Marquette, Doug B.S.; Williams, Antonio M.S., NASM CPT

doi: 10.1249/FIT.0b013e31821ec7af

LEARNING OBJECTIVES • To inform health and fitness professionals and educators about the importance of working with fitness equipment manufacturers to benefit colleges, universities, and business practices.

• To introduce a model of how to foster a working relationship between a for-profit corporation and an institution of higher education for an educational experience for both entities.

A model of how a university and fitness equipment manufacturer collaborated to provide an educational experience for the equipment manufacturers’ product development team and an interactive learning experience for college students.

Carol Kennedy-Armbruster, Ph.D., ACSM HFS, is a senior lecturer and doctoral candidate in the Department of Kinesiology at Indiana University. She has worked in the academic and private setting as an educator, program director, and practitioner of fitness and wellness programs for more than 30 years. Her work is centered on functional training, health and wellness translational education, and group exercise instruction. She has twice received the Indiana University Trustees Teaching Award and is the coauthor of a Methods of Group Exercise textbook. She also is a member of the ACSM’s Health and Fitness Journal ® Editorial Board.

Doug Marquette, B.S., is the director of vertical market development for Johnston Health Technologies North America. He is responsible for the Government and Education markets for Matrix Fitness and specializes in the educational channels. He is directly involved with the development of the hospitality, multi-housing, medical, and active aging markets. He has 34 years of experience in the industry, which includes 15 years of experience in building, designing, and operating large recreation facilities.

Antonio Williams, Ph.D., is an assistant professor in the Department of Kinesiology at Indiana University. Williams research focuses on strategic brand management in the health and fitness industry. In ten years in the fitness industry, he has served in such capacities as strength coach, trainer, professor, and administrator.

© 2011 American College of Sports Medicine.