April 2007 - Volume 60 - Issue 4
pp: 4-86

MarkeTrak VII: Obstacles to adult non‐user adoption of hearing aids

Kochkin, Sergei

Hearing Journal . 60(4):24-51, April 2007.

Despite great advances in hearing aid technology, the latest MarkeTrak study finds that significantly increasing the utilization of amplification requires other advances as well. These include raising awareness by consumers of their hearing loss and its impact on their lives and spreading the realization that existing solutions are effective and offer good value.