Cochlear (http://www.cochlear.com/wps/wcm/connect/us/home) has launched its annual Million Ear Challenge to raise hearing loss awareness in May, which is also Better Hearing and Speech Month. The company is inviting people to share what they would miss if they woke up in a world without sound through social media with the hashtag #MillionEar. Tony Manna, president of Cochlear Americas, said, "With hearing loss becoming more common as younger people lose hearing due to noise exposure and as baby boomers age, efforts like our #MillionEar Challenge are even more important to raising awareness."
The goal of the initiative is to reach 2 million people in 31 days. When that target is met, Cochlear will celebrate by donating to Hearing Charities of America (HCOA) and the Cochlear Implant Awareness Foundation (CIAF) to help support people with hearing loss. Steven Murphy, executive director of HOCA, said many people live in isolation because of hearing loss, which separates them from people around them and negatively affects their quality of life. "In a majority of cases, technology can solve this problem," Murphy said. "The support from Cochlear's #MillionEar Challenge will help Hearing Charities increase the number of people who receive life-changing hearing assistive devices.
Cochlear will announce their charitable donation on June 1 through social media. Additional activities surrounding the Million Ear Challenge can be found on the campaign's website (http://www.millionearchallenge.com/about.html).