OTOMETRICS OFFERS BETTER PRECISION AND DATA INTEGRATION
GN Otometrics (http://www.otometrics.com/) released the newest version of its health care integration software OTOsuite 4.81, which allows users to connect multiple instruments and transition seamlessly from one to another. The update includes new functionalities to support Otometrics’ hearing aid fitting system, AURICAL, and its tympanometer product, MADSEN Zodiac.
OTOsuite 4.81 will bring a new functionality called the ProbeTube Assistant to the AURICAL System to help audiologists refine the precision of probe tube placement. This new feature will guide clinicians to the correct position of the probe tube during probe mic measurement through on-screen instructions. The new software allows the fitting and measurement modules that support Inter-Module Communication 2 (IMC2) to talk to each other directly.
MADSEN Zodiac will also get an upgrade through the new Tymp History feature. Users can visualize all the tympanograms performed on a patient over time and compare those data by a simple drag-and-drop function. This functionality is available for all three versions of MADSEN Zodiac: Quick Check, Diagnostic, and Clinical. The tympanometer is pending FDA approval and currently not available in the United States.
NORTH AMERICA TO BECOME THE MOST ATTRACTIVE HEARING AIDS MARKET
Persistence Market Research (http://www.persistencemarketresearch.com/) forecasts the global hearing aids market will continue to grow and reach $10.91 billion by 2024, with North America leading the market with over $4.6 million in revenue as the most attractive regional market. The third-platform research firm's report cites favorable reimbursement policies, gradual increase in disposable income, increasing global geriatric population, and an increase in the prevalence of hearing impairment as the driving forces behind the hearing aids market growth.
Among product types, behind-the-ear hearing aids are anticipated to be the highest contributor to the global market by the end of 2016, followed by receiver-in-the-ear hearing aids. Digital hearing aids, however, are expected to be the fastest growing and most attractive segment from now to 2024, generating over $2,700 million in estimates. For the end-user market, audiology clinics will dominate with the highest percentage gain in market share over the next eight years.
IHEAR PROVIDES HEARING AID SUPPORT ANYTIME, ANYWHERE
iHear Medical (http://www.ihearmedical.com/) launched Ear-PiNG, a cloud-based platform that allows users of the company's hearing aids to connect with hearing professionals to customize their devices remotely. EarPiNG is another step towards improving access and affordability to hearing aids from the company, which offers all their products online for direct purchase at $300.
The new platform supports both Windows and MAC, and it helps the company's support staff and hearing aid users connect at any time and place. iHear's hearing care specialists can “ping” a hearing aid over the Internet to adjust device settings while iHear product users can chat online or by phone with hearing professionals to manage their hearing health care. iHear's products include the invisible behind-the-ear hearing aids iHEARHD and iHEARMAX as well as an FDA-approved home hearing screener iHEARTEST.