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Hearing Journal:
doi: 10.1097/01.HJ.0000403514.59380.71
Departments: Manufacturers News

MANUFACTURERS NEWS

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Manufacturers News covers the latest products, programs, and news from hearing healthcare companies. News releases and photographs are welcome. Please submit information to HJ@wolterskluwer.com.

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510(k) clearances for Oticon, Sonitus

SOMERSET, NJ—Oticon Medical (www.oticonusa.com) has been granted 510(k) clearance by the FDA to market Ponto Pro Power, a fully digital and programmable bone-anchored power processor.

Ponto Pro Power is designed for children and adults with conductive or mixed hearing losses up to 55 dB HL. The new sound processor is built on Oticon's advanced Rise sound processing platform and features enhanced speech intelligibility and reduced feedback.

Speech Guard, a feature that enhances air conduction hearing aids, is also now available in Ponto Pro Power and other Ponto system processors. The amplification technique is designed to maintain linear processing as much as possible, producing less distortion than traditional compression systems.

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SAN MATEO, CA—Sonitus Medical, Inc., (www.sonitusmedical.com) manufacturer of the world's first nonsurgical and removable hearing device to transmit sound via the teeth, has received an additional FDA clearance for its SoundBite Hearing System.

Expanding upon the FDA clearance for treating single-sided deafness attained earlier this year, the system can now be used in treating patients with conductive hearing loss as a nonsurgical and cost-effective alternative to bone-anchored surgical implants.

The SoundBite hearing system will be available early this fall through physicians and audiologists in a few select markets in the United States (locations: www.soundbitehearing.com/find), with expansion to additional markets nationwide over the following several months.

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Hansaton's new line of hearing solutions

MINNEAPOLIS—Hansaton USA (www.hansaton-usa.com) is now offering four new high-power BTEs for patients who need more support from their hearing aid.

Auriga First Class, Veneto Business Class, Lumeo Comfort Class, and Cemia Economy Class provide gain of up to 75dB as well as other features such as Speech Beam (Auriga only), Active Feedback Block 2G, and Situation Optimizer.

The Bluetooth-enabled Media Remote and the soon-to-be-available lightweight miniMedia Remote transmit audio signals automatically and synchronize all modern audio and entertainment devices with the hearing systems. The new Power BTE systems can also operate with a standard remote control. Each device is available in eight natural colors and five fresh tones for children.

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Sonic donates to Salus Library

SALT LAKE CITY—Sonic Innovations, Inc., (http://us.sonici.com) is donating a collection of scientific and educational journals to the Salus University George S. Osborne College of Audiology in Elkins Park, PA, to help establish a new audiology library within the college.

The journals were part of the auditory research library at Sonic Innovations, but with the recent acquisition of Sonic Innovations by William Demant Holding, the company gained a large library of materials, making much of its current library collection redundant. Some of the historic materials date back as far as the 1950s.

“We are thrilled to be receiving this collection of journals to add to our library,” said Victor Bray, PhD, Dean of the George S. Osborne College of Audiology. “Our students and faculty will benefit greatly from them, and it is always exciting to acquire additional educational resources for our college.”

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Starkey announces 2012 Expo

MINNEAPOLIS—Starkey Laboratories, Inc., (www.starkey.com) has announced that it will hold the Hearing Innovation Expo 2012 Jan. 4-7, 2012, in Las Vegas.

The global event is expected to draw up to 3,000 attendees. A number of hearing industry thought leaders, scientists, and Fortune 500 executives will be featured, including keynote speaker Sir Richard Branson, Founder of the Virgin Group.

The latest innovations in hearing science and technology, patient care, and business practices will be discussed. Expo rotations include:

* Messaging to Boomers

* Mobile Apps on Hearing

* Technology and Services

* Patient Care Coordinator Training

* Implementation Science

* Leadership Development

* Telehealth: Fittings of Tomorrow Today

* Emerging Technologies: Future Concepts

* Motivating Today's Patient

* Clinical Trials & Validations

* Performance Management

* Industrial Design of Hearing Technologies

* Coaching and Feedback

* Tomorrow's Entrepreneur

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New amplified telephone from Sonic Alert

TROY, MI—Sonic Alert (www.sonicalert.com) has introduced the new Geemarc Ampli100VM telephone with an additional new voice modulation feature that allows users to see the loudness of their outgoing voice as they speak, helping them to adjust their speech to an appropriate level.

In addition to the voice level meter, the telephone has numerous adjustable features including volume control (up to 40 dB), receiving tone control (+/- 10dB), speech volume control (o/+4dB), and ringer level and tone. It also has last number redial and 13 memories, and comes complete with a one-year warranty.

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Sanofi-aventis, Audion enter research agreement

PARIS, FRANCE—Sanofi Aventis (www.sanofi.us) and Audion Therapeutics (http://audiontherapeutics.com) have entered into a two-year research collaboration agreement to develop potential treatments for hearing loss. The technique optimizes small molecules by using a regenerative medicine approach.

The collaborative research will use technology developed at the Massachusetts Eye and Ear Infirmary by investigator and Audion co-founder Albert Edge, PhD. Under the terms of the agreement, Sanofi has an option to license technology rights from Audion related to research conducted under the collaboration.

RolfJan Rutten and Helmuth van Es, founders of Audion Therapeutics, said Sanofi's vast experience and infrastructure in small-molecule drug discovery make them the perfect partner, and validates their own thinking on developing the regenerative drugs for treating hearing loss.

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NOWiHEAR.com partners with talkTECH

BURNSVILLE, MN—NOWiHEAR.com (www.nowihear.com), a consumer marketing division of AuDNet, Inc., has announced a partnership with Los Angeles-based talkTECH Communications to provide audiologists with a streamlined, affordable program to market their local practice.

The program will reach key consumer target groups online through targeted Google AdWord campaigns, NowiHear.com's recently launched mobile application, SEO news releases, and social media.

“The overarching goal of this marketing program is to give audiologists the tools they need to position themselves in a digital marketplace, without the costs associated with such a campaign,” said David Smriga, President and Founder of AuDNet, Inc.

“We understand the pain audiologists face as they attempt to modernize their practices and keep up with rapidly changing technology, and we believe that by offering this program audiologists will be able to focus on what they do best: care for their patients.”

Rebekah Iliff, Co-founder and CEO of talkTECH Communications, added, “We are excited for this opportunity to modernize traditional modes of marketing usually associated with local healthcare services like audiology. We will leverage our experience in launching hundreds of brands into the digital marketplace to offer NOWiHEAR.com program participants the power of a global PR firm in a group-buying setting; in my opinion this is the future of small business marketing and public relations.”

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Interacoustics releases infant screener

EDEN PRAIRIE, MN—Interacoustics USA (www.interacoustics.dk) has released the modular Titan platform, a handheld infant screener that can reportedly evaluate the entire auditory pathway from middle ear to brain stem and reduce screening ABR test time by up to 50 percent.

Titan also features an automated ABR, distortion product otoacoustic emissions (DPOAE) screening with customizable test protocols, an optional 1kHz tympanometry that can be integrated into the same unit, and only requires four buttons to perform automated ABR, DPOAE, and tympanometry.

© 2011 Lippincott Williams & Wilkins, Inc.

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