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ADA CONVENTION PREVIEW

doi: 10.1097/01.HJ.0000389927.02916.8f
Article

“Ideas So Big Only Texas Can Hold ‘Em’”

November 4-6

Marriott Rivercenter, San Antonio

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Big business, big entertainment, big ideas

Big things are expected at the Academy of Doctors of Audiology's 33rd Annual Convention, which features an expanded program offering more opportunities than ever for learning and networking.

The meeting will officially kick off Thursday afternoon with keynote speaker and ethicist Frank Bucaro, CSP, CPAE, discussing the five pillars of business development: reputation, trust and loyalty, accountable leadership, having a moral compass, and stewardship, in his keynote presentation, “Good Company: Be the Organization that People Want to Work For, Partner With, Invest In, and Buy From.”

That morning, a pre-conference workshop will be held, followed on Friday and Saturday by 26 featured sessions covering topics in four areas: practice development/business tools; diagnostic/biomedical/research; amplification/rehabilitation/counseling; and professional/advocacy/legal/ethics.

The 2010 convention will feature the launch of ADA's unique year-round student mentoring program, which is designed to give AuD students an opportunity for consistent mentorship throughout their education.

There will be two Texas-sized nights of fun in San Antonio, starting with a Friday night party at Buckhorn Saloon, complete with Texan cuisine and country western music. The saloon houses a wax museum of Texas history and wildlife exhibits comprised of over 520 species.

Saturday night, ADA will present “Amplitude, Attitude, and Gratitude,” a dinner party with food, dancing, and live comedy poking fun at the profession.

For details, see the schedule on the next page and look through the exhibit hall preview section. For further information or to register, go to www.audiologist.org.

ADA members have been reading our award-winning print journal for decades, but this year we're focusing on HJ's electronic products.

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The latest of these is The Hearing Post, a unique blog edited by Dr. Holly Hosford-Dunn and featuring contributions from a host of renowned audiologists, including Gus Mueller on sports and hearing, Ross Roeser on education, and Jacque Rogers Scholl, who will be reporting on pediatric audiology in The Squawler. Go to our web site (thehearingjournal.com) to enjoy this lively, informative resource.

We hope you're already subscribing to The Ear Hears, our free monthly e-newsletter. But if not, you missed Brande Victorian's entertaining interview in September with Holly Hosford-Dunn on The Hearing Post. To sign up for future issues (and catch up on back issues), go to thehearingjournal.com and click on The Ear Hears.

Another exciting development is that HJ's Hearing Health Industry World Directory is going online. Our new reference resource will offer more features and be more up to date than any other product in the industry.

Yet another innovation from HJ is the Collections feature on our web site.

Here you'll find compilations of some of the best articles from our online archives grouped by theme or author for your convenience,

Visit Booth 212 in San Antonio to learn more about The Hearing Journal's e-products.

The Hearing Journal

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212/784-1145

www.thehearingjournal.com

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ADA EXHIBIT HALL PREVIEW

This special advertising section offers companies in the hearing industry an opportunity to showcase what they will be exhibiting at the 2010 Convention of the Academy of Doctors of Audiology.

AHAA offers its network of more than 2000 independent hearing aid professionals a virtual franchise without loss of autonomy. Our training materials teach practice owners and their staffs “All the Right Things”: those activities and processes that drive business growth and organizational development. AHAA's training materials, along with our ahaanavigator.com web site, are valuable “how to” guides to running and growing a practice and to managing and developing people.

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American Hearing Aid Associates

800/984-3272

www.ahaanet.com

Visit Audioscan and be introduced to the new Axiom™ hearing instrument fitting system. Captivate your patients with Axiom's modern design and exclusive Speechmap® display. Educate your patients by revealing their residual auditory area. Motivate them using our unique audibar™ display revealing before and after amplification results. Axiom's simple process makes you and your patient a team with a common fitting goal—audibility that is comfortable.

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Audioscan

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800/265-2093

www.audioscan.com

More patients. Easier operations. Effective marketing. Happier staff. Come to EarQ's booth so we can show you how, and while you are there pick up your free t-shirt!

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EarQ Corporation

866/432-7500

www.earq.com

Our hallmark is innovation with a purpose: Helping people hear better, every day. Meet the sleek new Dry & Store® Global II and the low-cost Zephyr option, both featuring our world-renowned Dry-Max technology. Experience TransEar®, the non-surgical remedy of choice for your SSD patients. And fit a Clik® without cables, the premium open-fit hearing instrument with a non-premium price.

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Ear Technology Corporation

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800/327-8547

www.eartech.com

Please visit our booth for a demonstration of our video otoscopy systems, including the EarView™, versatile video otoscopy system. EarView combines cerumen management, examination and documentation, and accurate otoblock placement in one lightweight portable package. We offer over 4000 items for hearing healthcare, including: assistive devices, FM systems, Bluetooth/loop systems, impression materials, batteries, diagnostic equipment, Earlites, earmold supplies, tools, cerumen management, OTC pharmaceutical products, and more.

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Hal-Hen Company, Inc.

516/294-3200

www.halhenpro.com

The Affinity by Interacoustics provides a colorful and easy-to-use REM system that helps you make informed decisions by knowing what is going at the TM. When programming the aid from that viewpoint, you improve the service to your clients and with the addition of Visible Speech you involve your clients in the educational/counseling process—leading to more success for the patient.

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Interacoustics USA

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800/947 6334

www.interacoustics-us.com

MicroTech will feature two exciting new products at ADA: Axio™ ST, featuring SpeechTrax, a new noise-management and speech-preservation system so fast that it reduces noise between syllables, and HearLens™, the only invisible-in-the-canal hearing aid powered by Axio ST technology.

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MicroTech

800/745-4327

microtechhearingpro.com

Oticon introduces Agil, a second-generation wireless hearing instrument designed to help preserve natural speech characteristics while enriching sound quality. Features include excellent speech understanding in noise; reduced cognitive effort needed to understand speech; improved audio through wireless technology for open fittings, enhanced 3-D listening; and new audiological concepts, including Speech Guard, Spatial Sound 2.0, Connect(+); RISE II processing platform; and a flexible RITE speaker solution.

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Oticon, Inc.

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800/526-3921

www.oticonus.com

Improve patient care with a touch screen inside the booth: Now you can operate both the Madsen Astera and Madsen OTOflex 100 using a wall-mounted touch screen monitor located in the sound booth. This large touch screen dramatically improves patient counseling, allowing you to conduct play audiometry and easily operate the OTOflex while standing next to your patient. Visit Booth 222 and learn more.

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GN Otometrics

800/289-2150

www.otometrics.com

Panasonic has launched a line of digital open-ear hearing instruments that delivers the same high quality, reliability, and innovation that customers find in Panasonic's consumer electronics. Panasonic's algorithm delivers a unique combination of high performance and low power consumption. Panasonic offers three styles; the 4 Series RIC, a discreet BTE; the 2 Series standard BTE; and the JZ Series, which looks like an MP3 player.

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Panasonic Corporation of North America

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888/422-6309

www.panasonic.com/hearing

Phonak, the trusted leader in innovation, offers easy, intuitive solutions for every client, regardless of hearing loss, age, lifestyle, and budget. Visit Booth 223 to experience the benefits of our comprehensive product portfolio and exclusive technology, offering superior quality and performance across every form factor and product class. We'll showcase new products and conduct dynamic product demonstrations. What's new at Phonak? Visit us and find out!

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Phonak Hearing Systems

800/777-7333

www.phonak-us.com

ReSound will be exhibiting the new Alera™ and its Unite™ wireless accessories. Alera, the industry's first truly wireless hearing aid, is the only one to receive sound directly from TVs, stereos, cell phones, and computers without cables, wires, or the need to wear uncomfortable accessories. ReSound will have a demo station at ADA where attendees can experience Alera first-hand.

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ReSound North America

800/248-4327

www.gnresound.com

Rexton offers optimized hearing instrument technology, superior value, and a small company touch. For over 50 years, Rexton has built relationships with hearing care professionals to help make better hearing more accessible for every patient. Visit our booth to experience the Art of Good Hearing.

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Rexton, Inc.

800/876-1141

www.rexton-online.com

The magic begins with the WOW! family of products. WOW! nano™ and WOW! micro™ join the excitement of WOW! Invisible Hearing™, a 100% invisible, extended-wear device, which assists in breaking into the 80% of individuals currently not seeking amplification, to create an innovative family of hearing devices offered only through Right Hear Network.

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Right Hear, LLC

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888/784-3271

www.RightHearNetwork.com

Our BestSound Technology™ is designed to give patients the best of two worlds: better hearing and sound comfort.

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* SpeechFocus™ has superior directional-microphone technology that analyzes speech, even from behind, and adjusts automatically.

* FeedbackStopper™ virtually eliminates feedback before it starts.

* SoundLearning® 2.0, the most sophisticated learning algorithm on the market, is the best at adapting to the wearer's individuality.

Siemens Hearing Instruments, Inc.

800/766-4500

www.siemens-hearing.com

Come see the latest additions to the Sonic Innovations family tree, and learn how you can “branch” out to more patients than ever before. The new Endura Super Power BTE powers up a new level of amplification, providing incredibly natural sound and sophisticated processing that improves speech understanding in challenging situations. Also, stop by for a sneak peek at our exciting new product, Flip.

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Sonic Innovations

888/423-7834

www.sonici.com

Starkey® Laboratories, Inc., will feature the S Series™ iQ, featuring Voice iQ, a new noise-management and speech-preservation system so fast that it reduces noise between syllables. In addition, OtoLens™, the world's first invisible-in-the-canal hearing aid, is an exciting new product offering. Find out more about these new technologies as well as previewing Starkey's upcoming innovations at ADA.

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Starkey Laboratories, Inc.

800/328-8602

www.starkey.com

Fit your clients with the most discreet, attractive hearing instruments possible, without sacrificing the functionality that will work best for their hearing loss. Offer them technology proven to pull clear speech out of background noise—even in an open fit. Ensure they stay connected with wireless technology and offer choices that meet their needs in a style that's all their own. That's living life with Moxi™3G.

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Unitron Hearing US

800/888-8882

www.unitron.com/us

Come visit us at the ADA Convention. We have many exciting new products and accessories to show you, including our reformulated Silicone Singles® and Pink Silicast® impression materials, RIC earpieces, our new Slick-Sil® AM earpiece coating, and the ImpressEar™ impression gun. Our friendly and knowledgeable staff will be there to answer any questions you may have about our custom-fit earpieces, clinical supplies, and other products and services.

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Westone Laboratories, Inc.

800/525-5071

www.westone.com

A new clinical study has validated that for the estimated 50 million Americans who suffer from tinnitus, Widex's Mind440 hearing instruments offer promising help. Mind440 instruments provide ultimate sound quality, the Widex-only Zen feature, a 15-Channel High-Definition Locator, and more. Widex also presents the Mind220 series of hearing instruments, which offer features like the Audibility Extender (frequency transposition) and more at a lower cost.

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Widex Hearing Aid Company, Inc.

800/221-0188

www.widexPro.com

© 2010 Lippincott Williams & Wilkins, Inc.