Southern Medical Journal:
Hamdy, Ronald MD; Logan, Jennifer MA; Bright, Melissa BA; Pacton, Adam MA; Russell, Lindy BA
From East Tennessee State University, Johnson City, TN.
Reprint requests to Ronald C. Hamdy, MD, FRCP, FACP, East Tennessee State University, PO Box 70429, Johnson City, TN 37614. Email: firstname.lastname@example.org
Accepted September 15, 2009.
As we celebrate the close of 2009, the editorial staff of the SMJ finds itself looking forward to 2010 with great anticipation. We are preparing to embark on a new venture with the Southern Medical Journal: beginning with the January issue, the SMJ will become an online-only publication—one of the first medical journals to transition from print to an exclusive online format. The year 2009 was our 101st year of publication, and, while we all cherish the tradition of having a print journal, we also realize the increased possibilities of an exclusive online format.
Some of the most exciting aspects of this new format include: more in-depth information on individual articles as well as color photographs and figures, links to videos, and hyperlinks to other articles of interest that will enhance the content of the articles. In addition, we will have the ability to compile previously published articles in various specialties, which can be accessed at the click of a mouse. We look forward to offering years of SMJ articles in your specialty almost immediately. You will also be able to compile your own articles, videos, podcasts, and figures with the “My Collections” feature, providing a level of personalization that was never possible with print.
The new site will also allow us to offer more flexibility in linking with the Southern Medical Association’s website. The SMA has set up “Communities of Interest,” a forum where healthcare providers can quickly access the most current information on specific disease entities and have access to a virtual, 24/7 hallway consult with colleagues. The SMA is a “professional home” where healthcare providers can influence the societal, clinical, and value-based economics of medicine through our four core initiatives of advocacy, leadership, quality and professional identity.
Publishing online will also assist us in growing the influence of the SMJ. As our world becomes increasingly smaller, with more frequent travel and more interaction between various cultures, disease entities that once were confined to specific regions are quickly expanding. Educating the primary care provider about these emerging trends has always been our mission at the SMJ, and we see greater potential for raising awareness in a format that can be accessed by anyone at anytime anywhere.
We are extremely excited by the possibilities of this new format, and hope that you will take advantage of the interactive nature of the features. We also hope you will see that your Journal is the same as we will continue to offer the same high quality content and information you have come to expect; this new format only increases the accessibility of that content.
Please visit us at www.smajournalonline.com, and as always, we welcome your comments.