As our ageing population demands to maintain youth and achieve beauty, the development of new and improved aesthetic nonsurgical technologies, products, and procedures will continue to become available. Because of this unprecedented growth, the influx of both doctors and nurses into this field has increased, and they are eager to become a part of this cultural phenomenon. This article will explore the area of aesthetic nonsurgical nursing with particular emphasis on the ethical concerns nurses must embrace if they are to ensure that aesthetic nonsurgical patients are less likely to confront or be affected by the ugly side of beauty.