Part 2 of this three-part series of articles on becoming an aesthetic provider centers on the steps necessary to build an aesthetic practice. We will discuss the legal (e.g., licensure, scope of practice, malpractice, and documentation) and the business aspects (e.g., “your brand,” staff development, networking, marketing, and revenue possibilities) of building a successful aesthetic practice. On the basis of years of experience, “pearls and pitfalls” will be discussed so novice, intermediate, and advanced aesthetic providers can minimize mistakes and maximize their success in this exciting and growing profession.
Connie Brennan, RN, CPSN, CANS, CPC, is currently the Director of Medical Aesthetic Education at the Center for Advanced Aesthetics at Life Time Fitness and President/Founder of Aesthetic Enhancement Solutions, LLC. Connie is a licensed registered nurse in 10 states and has earned advanced certifications in aesthetic injectables, laser resurfacing, skin care, sclerotherapy, and perioperative nursing over the course of 25 years in aesthetic medicine. Connie has worked as an expert alongside the ASPSN task force in creating the first Certified Aesthetic Nurse Specialist exam.
Address correspondence to Connie Brennan, RN, CPSN, CANS, CPC, Aesthetic Enhancement Solutions, LLC, 5905 Troy Lane, N, Plymouth, MN 55446 (e-mail: info@conniebrennanRN.com).
The author is a consultant to Allergan, Inc., Medicis Aesthetics/Valeant Pharmaceuticals, and Nordson Micromedics, Inc., but has not received any funds to write or publish this article.