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Applying the Concepts of Innovation Strategies to Plastic Surgery

Wang, Yirong M.D.; Kotsis, Sandra V. M.P.H.; Chung, Kevin C. M.D., M.S.

Plastic & Reconstructive Surgery: August 2013 - Volume 132 - Issue 2 - p 483–490
doi: 10.1097/PRS.0b013e3182958c9a
Special Topics

Background: Plastic surgery has a well-known history of innovative procedures and products. However, with the rise in competition, such as aesthetic procedures being performed by other medical specialties, there is a need for continued innovation in plastic surgery to create novel treatments to advance this specialty. Although many articles introduce innovative technologies and procedures, there is a paucity of publications to highlight the application of principles of innovation in plastic surgery.

Methods: The authors review the literature regarding business strategies for innovation.

Results: The authors evaluate concepts of innovation, process of innovation (i.e., idea generation, idea evaluation, idea conversion, idea diffusion, and adoption), ethical issues, and application to plastic surgery.

Conclusion: Adopting a business model of innovation is helpful for promoting a new paradigm of progress to propel plastic surgery to new avenues of creativity.

Beijing, People’s Republic of China; and Ann Arbor, Mich.

From the Plastic Surgery Hospital, Peking Union Medical College, Chinese Academy of Medical Science, and the Section of Plastic Surgery, Department of Surgery, University of Michigan Health System.

Received for publication December 20, 2012; accepted January 23, 2013.

Disclosure: The authors have no financial interest to declare in relation to the content of this article.

Kevin C. Chung, M.D., M.S., Section of Plastic Surgery, University of Michigan Health System, 2130 Taubman Center, SPC 5340, 1500 East Medical Center Drive, Ann Arbor, Mich. 48109-5340, kecchung@umich.edu

©2013American Society of Plastic Surgeons