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Plastic & Reconstructive Surgery:
doi: 10.1097/PRS.0b013e3182958c9a
Special Topics

Applying the Concepts of Innovation Strategies to Plastic Surgery

Wang, Yirong M.D.; Kotsis, Sandra V. M.P.H.; Chung, Kevin C. M.D., M.S.

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Abstract

Background: Plastic surgery has a well-known history of innovative procedures and products. However, with the rise in competition, such as aesthetic procedures being performed by other medical specialties, there is a need for continued innovation in plastic surgery to create novel treatments to advance this specialty. Although many articles introduce innovative technologies and procedures, there is a paucity of publications to highlight the application of principles of innovation in plastic surgery.

Methods: The authors review the literature regarding business strategies for innovation.

Results: The authors evaluate concepts of innovation, process of innovation (i.e., idea generation, idea evaluation, idea conversion, idea diffusion, and adoption), ethical issues, and application to plastic surgery.

Conclusion: Adopting a business model of innovation is helpful for promoting a new paradigm of progress to propel plastic surgery to new avenues of creativity.

©2013American Society of Plastic Surgeons

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