Concepts of beauty have been continuously evolving throughout the history of mankind. The voluptuous figures that were idealized by artists in the past have been substituted by slimmer forms. Medical advances in this century have permitted safe and efficient surgical correction of contour deformities. Until recently, these alterations were mostly hidden under heavy clothing or were accepted reluctantly. Current fashion trends generally promote body-revealing attire. The media frequently encourage the importance of fitness and good health, linking these qualities with youthfulness and beauty. The subliminal and the overt message is that these are necessary and desirable requirements for social acceptance and professional success. (Plast. Reconstr. Surg. 105: 1499, 2000.)
Rio de Janeiro, Brazil
From the Departments of Plastic Surgery at the Pontifical Catholic University of Rio de Janeiro and the Carlos Chagas Post-Graduate Medical Institute.
Received for publication July 1, 1999;
revised December 17, 1999.
Ivo Pitanguy, M.D. Rua Dona Mariana, 65 Rio de Janeiro 22280-020 Brazil email@example.com http://www.pitanguy.com.br