In previous editorials (February and March 2013) of Optometry and Vision Science (OVS), I surveyed the membership on how they accessed OVS and what their interests were in different sections. Surveys of the membership were conducted on April and September 2012 and then again on April 2013. A key component involved in determining the extent of the digital access of the journal. In October 2012, the OVS iPad application was introduced, and for 3 months, anyone could download the journal with the application. Beginning January 2013, all members and OVS subscribers were able to continue downloading entire issues of OVS for later reading without needing the internet for access.
Now, I have the recent April 2013 survey results on OVS readership, designed to gauge the impact of the October 2012 iPad OVS application introduction.
I learned that, although only 41% of academy fellows owned a tablet device in April 2012, now close to 62% own tablet devices in April 2013. More than 75% of those tablets are iPads. So, with 3/4 of fellows who have tablets owning an iPad, the good news is that iPad tablet ownership, and hence, OVS tablet reading, has increased substantially during the past year (>50% increase). Close to 47% of all tablet owners in the academy now have an iPad, so the potential for OVS access has increased substantially. However, the bad news is that only 20% of those owners now do this “sometimes, often, or usually.”
Clearly, many members are missing the opportunity to download entire issues and view them later while on vacation or traveling in places where there is no internet access. Furthermore, the biggest benefit of viewing this way is that most of the clinical content, with color and imbedded videos, is very richly presented using the iPad.
As Editor, I am delighted with the ability of our members to do this but disappointed and a tad frustrated that more are not taking advantage of the application. I estimate that approximately 10% of our membership is using the iPad application for OVS to read the articles in each issue. This could be 50%!
As one who is technically challenged (I am, believe me), I have been pleased at how easy it is to establish the iPad application for OVS and thereafter simply download as each successive months roll by, without any re-registering or passwords. I urge you all to try it!
This summer, you could do some catch up with any of the OVS issues you download since October 2012.
This month, you have an array of interesting articles, from sorting out acuity drops with age, optimizing IOL power calculations, noting the impact of incomplete blinks on tear film stability, comparison of multifocal lenses, linking comfort and adverse contact lens events, portable tonometer use, underappreciated demodex at the ocular surface, and glaucomatous atrophy of myelinated nerve fibers.
Next month (August), an entire OVS issue is dedicated to “Measuring the Patients Perspective,” to be led by six internationally renowned leaders in the approaches to the meaningful assessment of the patient’s perspective in our clinical interventions.
So push yourself, you iPad owners. Download and enjoy. You would not regret it, and the download is incredibly easy! It is as simple as follows:
1. Download the Optometry and Vision Science application and open it at: https://itunes.apple.com/us/app/optometry-and-vision-science/id559819162?ls=1&mt=8.
2. Start your account, establish your own password, and follow the prompts and sign in. Thereafter, no more registering or passwords, just a simple click to download the newest issue of OVS. I suggest starting with your January 2013 issue.
You are now good to go for as long as you are an academy member!
If you prefer more detailed steps, go to: http://www.aaopt.org/optometry-and-vision-science/important-information-about-the-ovs-ipad-app.
Happy days reading this summer (for northern hemisphere members), even on holidays in remote areas where the internet is not available.
Editor in Chief
Optometry and Vision Science