Friday, March 4, 2011
The Only 'Hall Pass' for Missing Out on Social Media
My last few posts had a heavy focus on social media and its importance to the oncology profession, as well as the greater healthcare community. Clearly there’s something that everyone can learn from social media -- hence, why every stakeholder group in healthcare is getting involved – physicians, nurses, administrators, patients, analysts, investors, researchers, futurists, and more.
There’s one group, however, that gets a pass if you don’t get involved in social: This CNN article reports on a recent study that finds the amygdala appears to be larger in people who have larger and more complex social networks. While it’s a small study and it is inconclusive as to causation, it does show clear correlation between amygdala size and social network size and complexity.
Previous to reading this research, I had an expectation that everyone in healthcare needs to be involved in social. Yet due to this finding, I’ve decided to provide a hall pass to those with smaller amygdalae. If there’s a physical reason that prevents someone from embracing and interacting with a large social network, who am I to argue with that science? And who knew that participation in social media would become evidence-based?
To get this hall pass from me, all you need to do is provide the results of a brain scan to show your amygdala is small in proportion to the size of other peoples’ amygdalae.
Absent, though of evidence of the results of a brain scan, everyone should become involved in social media as a means to share information and enhance learning.
Right now is as good a time as ever to start!