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With all the time you invest in being an effective clinician, who has time for marketing? Or this social media thing? Well, understanding effective marketing practice and engaging your patients and peers are more important than you think.
For example, it's easier and more cost-effective for any business to keep the same customers than it is to find new ones. And just like the brands we use every day as consumers, it's important to invest some time and energy in your personal brand as a clinician.
This blog will analyze current marketing trends and issues, and translate them into ideas you can use as an oncology clinician to build a strong personal brand, and meaningfully engage your peers, patients, and other stakeholders in your practice.
Glenn L. Laudenslager GLENN L. LAUDENSLAGER IV is president of Charge Ahead Marketing LLC and is former marketing director for the Massachusetts General Hospital Academy and Reed Medical Education. He actively uses social media to learn new things, meet important people, and make smarter decisions. E-mail Glenn at firstname.lastname@example.org
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