Although chewing is an important part of eating, it is becoming apparent that the benefits of chewing may extend far beyond the mastication of food in preparation for swallowing. Consumers around the globe chew gum for many reasons-oral care, fresh breath, and good taste. Oral health benefits from chewing sugar-free gum have been well established through accepted scientific research. More recent research suggests that chewing gum may have a positive impact on cognitive function, specifically concentration and focus and weight management and even in helping individuals to cope with "life's small stresses."