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The Great Recession's New Reality Reflects in Consumer Food Shopping (Part 1)

Tillotson, Jim E. PhD, MBA

doi: 10.1097/NT.0b013e3181d1e8ba
Business and Nutrition

As the greatest recession most people alive remember slowly recedes, its aftermath continues to affect Americans' grocery shopping. This column looks at the recession-induced changes in Americans' purchasing and behavior that create new challenges for the food industries in marketing today's more frugal food consumers.

The economy has led to some big shifts in what Americans are buying in supermarkets

James E. Tillotson, PhD, MBA, is professor of Food Policy and International Business at Tuffs University Friedman School of Nutrition.

Correspondence: James.Tillotson@Tufts.edu

© 2010 Lippincott Williams & Wilkins, Inc.