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Nutrition Today:
doi: 10.1097/NT.0b013e3181d1e8ba
Business and Nutrition

The Great Recession's New Reality Reflects in Consumer Food Shopping (Part 1)

Tillotson, Jim E. PhD, MBA

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Abstract

As the greatest recession most people alive remember slowly recedes, its aftermath continues to affect Americans' grocery shopping. This column looks at the recession-induced changes in Americans' purchasing and behavior that create new challenges for the food industries in marketing today's more frugal food consumers.

© 2010 Lippincott Williams & Wilkins, Inc.

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