Skip Navigation LinksHome > September/October 2008 - Volume 43 - Issue 5 > Getting It Right in the Coming Communications Twilight Zone
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Nutrition Today:
doi: 10.1097/01.NT.0000303349.98476.e4
Nutrition and Communications

Getting It Right in the Coming Communications Twilight Zone

Rowe, Sylvia MA; Alexander, Nick BA

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Abstract

The article examines the rapid evolution of technologies that affect consumer understanding of nutrition science, both by accelerating the pace of research itself and by permitting miscommunication. Examples offered are the over dramatization of new research findings and the rapid dissemination of scientifically unvetted interpretations or misinterpretations of research. The article also discusses the paradigm changes in science communications from traditional "closed" models to systems more akin to a "Wikipedia model," where Internet surfers themselves become the experts. The authors speculate that a new kind of scientific review process may emerge, posing as yet unforeseen communication challenges to the scientific community.

© 2008 Lippincott Williams & Wilkins, Inc.

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