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Nutrition in the News: Are Consumers Getting The Message?

Rowe, Sylvia

Focus on Communications

Consumers are bombarded with nutritional information on a daily basis, but is this information always helpful? This article examines how the mass media communicate nutrition and health information to the general public and offers insight on how nutrition communicators can help to tell the “nutrition story” to consumers.

Sylvia Rowe is President and CEO, International Food Information Council, Washington, DC.

Corresponding author: Sylvia Rowe, International Food Information Council, 1100 Connecticut Ave, NW Suite 430, Washington, DC 20036 (e-mail: rowe@ific.org).

© 2003 Lippincott Williams & Wilkins, Inc.