As health professionals, one effective way to reach consumers is through the media, either by contacting journalists when you have new information or, usually, by journalists contacting you for your perspective as an expert on a topic. Just as you would readily accept a high-profile speaking engagement to promote your work or organization, you should also eagerly take advantage of speaking with the media. The following article includes tips to help you conduct successful media interviews.
From the International Food Information Council, Washington, DC (Ms Rowe, Mr Alexander, and Ms Esser), and the National Food Processors Association (Mr Earl).
Address correspondence and reprint requests to: Alison Esser, Manager, Media Relations, International Food Information Council, 1100 Connecticut Ave, NW, Suite 430, Washington, DC 20036.
FIGURE Sylvia Rowe, MA, is a former journalist and now serves as president and chief executive officer of the International Food Information Council (IFIC).
Nick Alexander is a former journalist and is now director of media relations for IFIC, where he works with reporters to coordinate interviews for IFIC staff.
Robert Earl, MPH, RD, has survived numerous media interviews and now serves as senior director of nutrition policy for the National Food Processors Association.
Alison Esser is IFIC's manager of media relations and has spoken to many reporters to coordinate interviews for IFIC staff.