Skip Navigation LinksHome > July/August 2001 - Volume 36 - Issue 4 > Media Interview Tips to Make the Most of Your Expertise
Nutrition Today:
Communications

Media Interview Tips to Make the Most of Your Expertise

ROWE, SYLVIA MA; ALEXANDER, NICK; EARL, ROBERT MPH, RD; ESSER, ALISON

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Abstract

As health professionals, one effective way to reach consumers is through the media, either by contacting journalists when you have new information or, usually, by journalists contacting you for your perspective as an expert on a topic. Just as you would readily accept a high-profile speaking engagement to promote your work or organization, you should also eagerly take advantage of speaking with the media. The following article includes tips to help you conduct successful media interviews.

© 2001 Lippincott Williams & Wilkins, Inc.

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