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Journal of Public Health Management & Practice:
doi: 10.1097/PHH.0b013e3181c6b68a
Article

Adapting the “Managing By Walking Around” Methodology as a Leadership Strategy to Communicate a Hospital‐Wide Strategic Plan

Rubin, Marcie Sara MPH; Stone, Richard K. MD

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Abstract

Metropolitan Hospital Center (MHC) in East Harlem, New York, has undergone significant leadership changes within the past few years, and the current leadership team developed a long-term strategic plan for the organization that it wanted to effectively communicate to all hospital staff. The spread of information is a challenge at MHC, as it is in many hospitals, because of the large number of staff working various shifts, and the inability of staff to leave their units at the same time to attend general staff meetings. Because of the recent success of the hospital's Executive WalkRounds Program and Breakthough Program, which embody principles of the leadership strategy Managing By Walking Around (MBWA), the senior leadership team decided to roll out their new strategic plan in a 2-week series of rounds to each unit/department throughout the hospital during each shift. Utilizing this method, 69 percent of MHC staff attended the rounds, and 88.9 percent of management level staff and 64.5 percent of unionized/labor who participated in the hospital's Employee Satisfaction Survey stated that they understood the hospital's new strategic plan. MHC's successful strategy is easily applicable within other similar settings.

© 2010 Lippincott Williams & Wilkins, Inc.

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