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Stakeholder Analysis and Mapping as Targeted Communication Strategy

Shirey, Maria R. PhD, MBA, RN, NEA-BC, FACHE, FAAN

Journal of Nursing Administration: September 2012 - Volume 42 - Issue 9 - p 399–403
doi: 10.1097/NNA.0b013e3182668149
Departments: Strategic Leadership for Organizational Change

This department highlights change management strategies that may be successful in strategically planning and executing organizational change initiatives. With the goal of presenting practical approaches helpful to nurse leaders advancing organizational change, content includes evidence-based projects, tools, and resources that mobilize and sustain organizational change initiatives. In this article, the author highlights the importance of stakeholder theory and discusses how to apply the theory to conduct a stakeholder analysis. This article also provides an explanation of how to use related stakeholder mapping techniques with targeted communication strategies.

Author Affiliation: Associate Professor, Doctor of Nursing Practice Program, College of Nursing and Health Professions, University of Southern Indiana, Evansville.

The author declares no conflict of interest.

Correspondence: Dr Shirey, College of Nursing and Health Professions, University of Southern Indiana, 8600 University Blvd, HP-2044, Evansville, IN 47712 (mrshirey@usi.edu).

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© 2012 Lippincott Williams & Wilkins, Inc.