This study examines the association between perceived social capital and health promotion willingness (HPW) of companies from a chief executive officer's perspective.
Data for the cross-sectional study were collected through telephone interviews with one chief executive officer from randomly selected companies within the German information and communication technology sector. A hierarchical multivariate logistic regression analysis was performed.
Results of the logistic regression analysis of data from a total of n = 522 interviews suggest that higher values of perceived social capital are associated with pronounced HPW in companies (odds ratio = 3.78; 95% confidence intervals, 2.24 to 6.37).
Our findings suggest that characteristics of high social capital, such as an established environment of trust as well as a feeling of common values and convictions could help promote HPW.
From the Institute for Medical Sociology, Health Services Research and Rehabilitation Science, Faculty of Human Sciences and Faculty of Medicine, University of Cologne, Cologne, Germany (Ms Jung, Ms Nitzsche, Dr Ernstmann, Dr Driller, Dr Pfaff), University of Duisburg-Essen; Essen, Germany (Dr Wasem); and Core Business Development GmbH, Berlin, Germany (Dr Stieler-Lorenz).
Address correspondence to: Julia Jung, MSc, Institute for Medical Sociology, Health Services Research and Rehabilitation Science, Faculty of Human Sciences and Faculty of Medicine, University of Cologne Eupener Strasse 129 50933 Cologne, Germany; E-mail: email@example.com.
This research was funded by the German Federal Ministry of Education and Research, the European Union, the European Social Fund (grant number: 01FM07007), and Köln Fortune (a grant from the University Hospital of Cologne) (grant number: VH-VI-143).