Caring Behaviors Among Nurses: Fostering a Conversation of GesturesGodkin, Jennie; Godkin, LynnHealth Care Management Review: July/September 2004 - Volume 29 - Issue 3 - pp 258-267 Features Abstract Author Information Abstract: Caring behaviors have been shown to financially benefit business in general and the health care industry in particular. Nursing presence is a concept representative of caring behaviors within the nursing profession. This article suggests a means through which nursing presence might be identified and taught. Patients may, as a result, increasingly view their assigned nurses as caring in attitude and behavior. Jennie Godkin, MSN, RN, is a PhD candidate at the University of Texas Medical Branch at Galveston, Texas and Assistant Professor of Nursing in the College of Arts and Sciences, Department of Nursing, Lamar University, Beaumont, Texas. E-mail: email@example.com Lynn Godkin, PhD, is Professor of Management in the College of Business, Lamar University, Beaumont, Texas. E-mail: firstname.lastname@example.org © 2004 Lippincott Williams & Wilkins, Inc.