Strategy as Simple Rules: Understanding Success in a Rural ClinicLemak, Christy Harris; Goodrick, ElizabethHealth Care Management Review: April-May-June 2003 - Volume 28 - Issue 2 - p 179-188 The Forum Abstract Author Information Drawing on chaos and complexity theories, we apply the concept of "strategy as simple rules" to analyze the success of one rural health clinic. We document how such rules may emerge as success is viewed retrospectively. We describe four simple rules that emerged in this setting and explicate how our case analysis may assist other rural providers. Christy Harris Lemak, Ph.D., is Assistant Professor, Department of Health Services Administration, University of Florida, Gainesville. Elizabeth Goodrick, Ph.D., is Associate Professor, College of Business, Florida Atlantic University, Davie, Florida. The authors thank Marilyn Mesh, executive director of the ACORN Clinic, and the many other ACORN staff and supporters who participated in this research. © 2003 Lippincott Williams & Wilkins, Inc.