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Market and Efficiency-Based Strategic Responses to Environmental Changes In the Health Care Industry

Kumar, Kamalesh; Subramanian, Ram; Strandholm, Karen

Health Care Management Review: July 2002 - Volume 27 - Issue 3 - pp 21-31
Article

This study examined the linkages between perceived environmental changes in the health care industry, corresponding strategic adaptations, and their impact on select performance measures as reported by managers. Results from a sample of 187 hospitals indicate that efficiency-oriented strategy is chosen more often by organizations that perceive their industry environment to be relatively stable and certain while market-focused strategies are chosen more often by organizations that perceive greater environmental instability and uncertainty.

Kamalesh Kumar, Ph.D., is Professor of Management, School of Management, The University of Michigan-Dearborn.

Ram Subramanian, Ph.D., is Associate Professor, Department of Management, Seidman School of Business, Grand Valley State University, Grand Rapids, Michigan.

Karen Strandholm, Ph.D., is Assistant Professor of Management, School of Management, The University of Michigan-Dearborn.

Copyright © 2002 by Aspen Publishers, Inc.