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Health Care Management Review:
Article

Managing the Quality Effort in a Health Care Setting: An Application

Yasin, Mahmoud M.; Czuchry, Andrew J.; Jennings, Donna L.; York, Christopher

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Abstract

Recent marketplace realities and trends have forced health care institutions to adopt strategic orientations that stress a customer focus. Central to such strategic orientations is the effective utilization of service quality practices and philosophies. Toward that end, this research offers health care institutions an affordable methodology. A real-life application of the rapid assessment methodology (RAM) in a health care operational setting is presented. Finally, a framework to guide the implementation of the RAM methodology is outlined and explored.

Copyright © 1999 by Aspen Publishers, Inc.

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