In an environment of change, innovators or entrepreneurs emerge to develop new methods and processes of delivering health care in a way that lowers the overall costs of care while improving outcomes. This qualitative study looks at the factors that motivate nurse entrepreneurs as well as the characteristics of nurse entrepreneurs and their business ventures. The rationale for health care managers to capitalize on nurse entrepreneurship is discussed as an effective method of strategic adaptation.
Susan D. Roggenkamp, M.H.A., is a Research Associate, Department of Health Administration, Medical College of Virginia Campus, Virginia Commonwealth University, Richmond, Virginia.
Kenneth R. White, Ph.D., R.N., F.A.C.H.E., is Assistant Professor and Associate Director, Professional Graduate Programs, Department of Health, Administration, Medical College of Virginia Campus, Virginia Commonwealth University, Richmond, Virginia.