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Health Care Management Review:

Pure Versus Hybrid: Performance Implications of Porter's Generic Strategies

Kumar, Kamalesh; Subramanian, Ram; Yauger, Charles

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This article identifies the strategic types in the hospital industry based on the hospital's use of Porter's generic strategies in their pure and hybrid forms. The article also examines differences in performance of hospitals across strategic types. Results indicate that hospitals that follow a focussed cost leadership strategy, in general, have superior performance on a variety of performance measures, while hospitals that use a combination of cost leadership and differentiation perform the poorest. Implications of findings for hospital administrators are also discussed.

Copyright © 1997 by Aspen Publishers, Inc.


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