Skip Navigation LinksHome > Summer 1990 - Volume 15 - Issue 3 > Offering-level strategy formulation in health service organi...
Health Care Management Review:
Original Article: PDF Only

Offering-level strategy formulation in health service organizations.

Pointer, Dennis D. Ph.D.

Collapse Box

Abstract

One of six different strategies must be selected for a health service offering to provide consumers with distinctive value and achieve sustainable competitive advantage in a market or market segment. Decisions must be made regarding objectives sought, market segmentation, market scope, and the customer-value proposition that will be pursued.

(C) 1990 Aspen Publishers, Inc.

Login