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Offering-level strategy formulation in health service organizations.

Pointer, Dennis D. Ph.D.
Health Care Management Review: Summer 1990
Original Article: PDF Only

One of six different strategies must be selected for a health service offering to provide consumers with distinctive value and achieve sustainable competitive advantage in a market or market segment. Decisions must be made regarding objectives sought, market segmentation, market scope, and the customer-value proposition that will be pursued.

(C) 1990 Aspen Publishers, Inc.