Institutional members access full text with Ovid®

Beyond Likes and Tweets: An In-depth Look at the Physician Social Media Landscape

FOGELSON, NICHOLAS S. MD*; RUBIN, ZARYA A. MD; AULT, KEVIN A. MD

Clinical Obstetrics & Gynecology: September 2013 - Volume 56 - Issue 3 - p 495–508
doi: 10.1097/GRF.0b013e31829e7638
Medical Applications of Digital Media

Social networking sites are a popular way for physicians to communicate about clinical, professional, and social topics. These sites can be used for educational purposes, professional interaction, and for general discussion. There are many popular sites oriented toward health care professionals, each with their own functionality and style. We reviewed the top physician-oriented networking sites, as well as popular general social networking sites that can be used for physician communication. We also provide background on social media communication, as well as specific advice for online physician communication and a discussion of confidentiality.

*Department of Obstetrics and Gynecology, Division of Female Pelvic and Reconstructive Surgery;

Department of Obstetrics and Gynecology, Emory University;

UCB Inc., Atlanta, Georgia

N.S.F. is the creator and operator of the blog and podcast Academic OB/GYN. Z.A.R. is an employee in the division of Medical Affairs of UCB Inc., a biopharmaceutical company. K.A.A. declares that he has nothing to disclose. The contents of this article do not relate to the material operations of UCB Inc.

Correspondence: Kevin A. Ault, MD, Department of Gynecology and Obstetrics, Emory University School of Medicine, Atlanta, GA. E-mail: kevin.ault@emory.edu

© 2013 by Lippincott Williams & Wilkins.