Information We Collect
As a user of the Web Services, you are under no obligation to provide us with Personal Information, but your refusal to do so may prevent you from using certain Web Service features.
Like most websites, when you use the Web Services we collect “Other Information” which does not, on its own, reveal your specific identity nor directly relate to you as an individual. We use this Other Information to provide you with a personalized Web Service experience, to deliver the information, services, resources and products that are most relevant and useful to you and as described below.
In some instances, we may combine the Other Information we collect with Personal Information to better understand your interests and to help us maintain data accuracy and provide and enhance the Web Service. For example, we may derive your geographical location from your IP address and combine data about your usage of the Web Services with your name. If we combine Other Information with Personal Information, we will treat the combined information as Personal Information.
How We Collect Information
We and our third-party service providers may collect both Personal Information and Other Information from the following sources:
We may require you to register before purchasing or using certain products or services. You may be asked to provide us with Personal Information to complete the registration. We may also collect Personal and/or Other Information from your use of the Web Services as well as other activities such as account creation, submission of forms, or other transactions.
Data from Third Parties
We may use information from automated tracking technologies on third party websites, other data you may have made publicly available or data provided by third party sources, such as marketing opt-in lists, or data aggregators.
Third Party Collection of Information
We use various third-party vendors to track and analyze usage and volume statistical information of our Web Services. We may use services hosted by third parties, such as analytics services, to assist in providing our services and to help us understand how you use the Web Services. This information about your use of Web Services (including your IP address) may be transmitted to, and stored at, our data warehouses or our vendors’.
We may send you emails which could contain certain cookies, web beacons and tokens which enable us to, among other things, determine whether you have opened or forwarded the email and/or clicked on links contained in the email. We use this information to customize advertisements and other messages you may receive, even after you have closed the email, and to determine whether you have made any inquiries or purchases in response to the email. These technical methods may enable us or our third party vendors to collect and use information in a form that is personally identifiable.
We may also use third party vendors to identify users and deliver interest-based content and advertisements. Our partners may collect information directly from your device, such as your IP address, device ID and information about your browser or operating system, may combine our Personal Information and Other Information about you with information from other sources, and may place or recognize a unique cookie on your browser.
Automated Tracking Technologies
We may automatically collect information about your use of the Web Services through the technologies described below. The following descriptions are designed to provide you with additional detail about our current approach to information collected from automated tracking technologies.
Web Utilization Data. Our servers automatically capture and save Web Utilization Data. Examples of such information include:
- Your unique Internet protocol address;
- The name of your unique Internet service provider;
- The city, state, and country from which you access our sites;
- The kind of browser or computer you use;
- The number of links you click within the sites;
- The date and time of your visit;
- The web page from which you arrived to our sites;
- The pages you viewed on the sites; and
- Certain searches/queries that you conducted via our sites.
Web Beacons. We use Web beacons, HTML5 local storage and other similar technologies to (i) manage access to and use of the Web Services, (ii) provide personalization and (iii) help us understand what services our visitors are accessing and how much time they spend accessing them.
Flash Cookies. To personalize your visit, our websites and applications may use local shared objects, known as "Flash cookies", to store your preferences or display content based on your use of our websites. Flash cookies collect and store different information than browser cookies. Your browser’s cookie management tools may not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118.
Device Information. We may collect information about the computer, mobile phone or other device you use to access the Web Services. Such information may include your IP address, geolocation information, unique device identifiers, browser type, browser language and other transactional information.
Location Information. If you enable certain location-based features, our Web Services may be able to deliver content based on your current location. If you choose to enable the feature, your current location will be stored locally on your device, which will then be used by our application. If you elect to have a location-based search saved to your history, we will store that information on our servers. If you do not enable the location-based service, or if an application does not contain that feature, the application will not transmit to us, and we will not collect or store, location information.
“Do Not Track” Signals. Some Web browsers incorporate a “Do Not Track” feature that signals to Web sites that you do not want to have your online activity tracked. However, these Web browsers communicate “Do Not Track” signals differently, making it unworkable to consistently honor such requests. As a result, our Web Services are not designed to respond to “Do Not Track” signals.
However, if you prefer, you can set your browser to either notify you when you receive a cookie or to refuse to accept cookies. You can also choose to delete our cookies after visiting our sites or browse our websites using your browser’s anonymous usage setting.
For detailed guidance on how to control or delete cookies, we recommend you visit https://www.aboutcookies.org/. Some features of our sites and applications may not function properly if you decline or disable Internet cookies while using the Web Services.
Some of the types of cookies we may use are:
Absolutely necessary cookies. These are cookies that are required for the operation of the Web Services. They include cookies that enable you to log into the Web Services’ secure areas, use a shopping cart or make use of electronic payment services.
Performance Cookies. These are cookies that allow us to recognize and count the number of visitors and to see how visitors move around the Web Services. This helps us to improve how the Web Services work.
Functionality Cookies. These are cookies that are used to recognize you when you return to the Web Services. This enables us to personalize our content and remember your preferences (for example, your choice of language or region).
Targeting and Advertising Cookies. These are cookies that record your visits to the Web Services, the pages you have visited and the links you have followed. Our targeting and advertising cookies collect information about your Web Services browsing history in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. Please see our “Interest-based Advertising” section below for more information about your choices regarding our and our vendors’ use of these cookies.
How We Use Information
We use Personal Information (unless otherwise restricted by law), for the following purposes:
Engage in and Process Transactions. We may use Personal Information along with financial and payment information to engage and process your transactions. We may also use your Personal Information to keep you updated about the status of your orders.
Personalize the Web Services. We may use your Personal Information to help create and personalize content on the Web Services, facilitate your use of the Web Services, improve quality, track marketing campaign responsiveness, and evaluate page response rates.
Provide Targeted Advertising. We may use your Personal Information, including demographic preference and other similar information to allow targeted advertising on one or more of the Web Services. This means users see advertising that is most likely to interest them. This improves both the viewer's experience and the effectiveness of the ads. Please see our “Interest-based Advertising” section below for more information.
Surveys and polls. We may use the Personal Information you provide us when participating in a survey or poll for marketing or market research purposes.
Research and development. We may use your Personal Information for internal research and development purposes and to test and improve the quality of our Web Services.
Customer Support. If you contact us for customer support, we may ask you to provide information about your computer, mobile phone or other device and about the issue you are trying to resolve. This information may be necessary to help us address the issue you are experiencing. We may record your requests and our responses for quality control purposes.
Provide WK Online Communities. For some Web Services, we may make chat rooms, forums, message boards, or news groups available to you. Please remember that any information disclosed in these forums is public. We encourage you to exercise caution when disclosing Personal Information in these forums, as this information is made available to other users. Do not disclose information in these public forums that might be considered confidential or proprietary or that you do not wish to be publicly available or that you are prohibited from disclosing.
Legal Obligations. We may disclose your Personal Information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process, either within or outside your country of residence; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes; (d) to enforce our terms and conditions; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.
We may use, transfer, and disclose Other Information we collect for any purpose, except where applicable law requires otherwise. If we are required to treat Other Information as Personal Information under applicable law, then we will only use it in the same way that we are permitted to use and disclose Personal Information.
How We Share Information
We share Personal Information to further our business operations and as described below. We may share Personal Information with the following third parties:
Service Providers. We may disclose your Personal Information to third parties that perform certain functions on our behalf, such as: to provide analytics and site usage information; process transactions and payments; provide outsourced help with the operations of the Web Service functions; provide marketing and promotional assistance; and provide other services related to the operation of our business. In such cases, however, we require that such authorized third-party service providers institute safeguards to protect the confidentiality of your Personal information.
Marketing Partners. We may share your Personal Information with third parties to develop, deliver and report on targeted advertising on our website or in emails sent by us to you and with other marketing partners. Please see our “Interest-based Advertising” section for more information on how these third parties may use your information.
Affiliates. We rely on our affiliates to support our products and services and we share some of our back-office functions with these affiliates. Our affiliates all agree to follow applicable law and our privacy policies related to the treatment of any Personal Information they may access or receive from us.
Legally Required Sharing. We may disclose information about you (i) if we believe in good faith that we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.
Business Transfers. We reserve the right to transfer Personal Information to a purchaser or successor entity in the event of a sale or any other corporate transaction involving some or all of our business.
We may share Other Information we collect for any purpose unless prohibited by law. Below are some of the third parties with whom we may share Other Information and the purposes for which we do:
De-Identified Data. We may share aggregated, anonymous Other Information, such as aggregated statistics, usage information and demographic data with third parties, including advisors and advertisers. When we provide this Other Information, we perform appropriate procedures so that the data does not identify you.
Subscribing Organizations. When your use of the Web Services is through a subscription obtained by your employer or other organization, that subscribing organization may be provided access to certain utilization data about the Web Services consistent with the terms of the customer subscription agreement.
If you would like to learn more about this type of advertising or would prefer to “opt out” of having your information used for website interest-based advertising (if possible), you may visit http://www.aboutads.info/choices. To opt out of the use of your mobile device ID for targeted advertising, please see http://www.aboutads.info/appchoices. Please note, some third-party providers do not participate in the Self-Regulatory Program for Online Behavioral Advertising and may limit your ability to “opt out”.
We have implemented numerous security features designed to help protect your Personal Information from accidental loss and from unauthorized access, use, or disclosure. For example, when a user places an order on our website or application or accesses their account information, that user may be offered the use of a secure server. A secure server encrypts information a visitor inputs before it is sent to us and is also used to securely store Personal Information. Please be advised, however, that while we have endeavored to create secure and reliable Web Services for users, the confidentiality of any communication or material transmitted to/from us via the Web Services or e-mail cannot be guaranteed. We cannot guarantee that unauthorized persons will always be unable to defeat our security measures. Accordingly, we, and our affiliates, are not responsible for the security or confidentiality of information transmitted or accessible via Web Services, email or the Internet.
Your access to many of the Web Services and content may be password protected. You should take precautions to protect your user names and passwords, and we recommend that you refrain from disclosing your usernames and passwords to anyone. We also recommend that you sign out of your account or service at the end of each session. You may also wish to close your browser window when you have finished your work, especially if you share a computer with someone else or if you are using a computer in a public place like a library or Internet cafe.
We store your Personal Information in a data center with restricted access and appropriate monitoring and use a variety of technical security measures designed to secure your data. Additionally, we use intrusion detection and virus protection software. We maintain policies and practices designed to limit access to your personal information to employees who need such access to carry out their job responsibilities.
Retention and Deletion
Special Information for Parents
The Children’s Online Privacy Protection Act (COPPA) protects the online privacy of children under 13 years of age. We do not knowingly collect or maintain information from anyone under the age of 13, unless or except as permitted by law. Any person who provides information through the Web Services represents to us that he or she is 13 years of age or older. If we learn that information has been collection from a user under 13 years of age on or through the Web Services, then we will take the appropriate steps to cause this information to be deleted. If you are the parent or legal guardian of a child under 13 who has become a member of the Web Services or has otherwise transferred information to the Web Services, please contact us using our contact information below to have that child’s account terminated and information deleted.
Your Choices About Collection and Use of Your Information
You may opt out of having your Personal Information collected by us, used by us for certain secondary purposes, or used by us to send you promotional correspondences, by contacting us via postal mail, email, or telephone at the addresses and telephone number below, or by unchecking the appropriate box while accessing your email preferences.
Access to and Ability to Correct Personal Information
We strive to maintain the accuracy of the personal information collected through our Web Services. We will provide you with access to the Personal Information you provide through the Web Services for as long as we maintain that information in a readily accessible and retrievable format. We will also work with you to correct any information you submitted to us.
There are additional means to correct, amend or delete your Personal Information or update your preferences. For example, you may cancel your registration or update your preferences at any time. Or, if you no longer wish to receive information about our products or services, you may update your account preferences (where available), check the appropriate box when registering and/or utilize the "unsubscribe" mechanism within the communications that you receive from us.
For users in the European Economic Area (“EEA”):
You can request that we send you the Personal Information you provided to us in a structured, commonly used and machine-readable format, enabling you to transfer such information to another data controller. Where technically feasible, we will handle such transfer directly.
In certain countries, including all the Member-States of the European Union, you can lodge a complaint with a supervisory authority if you believe your Personal Information has been unlawfully processed.
Your Privacy Rights Under California Law
Residents of California who have provided Personal Information to us have the right to request from us a list of the third parties with whom we have shared certain Personal Information, as defined under California Civil Code Section 1798.90(e) during the preceding year for third party direct marketing purposes. We will respond to one request per California resident per calendar year, in accordance with California Civil Code Section 1798.83. To submit such request, contact us by mail at 14700 Citicorp Drive Building #3 Hagerstown, MD 21742 or by email at firstname.lastname@example.org. Please allow 30 days for a response.
How to Contact Us
By email to: email@example.com; or
By telephone to the applicable number listed here:
Outside of the United States: 1-301-223-2300