A Story of Culture Creation: The Alois Alzheimer CenterGILSTER, SUSAN D. PHD; DALESSANDRO, JENNIFER L. BSAlzheimer's Care Quarterly: April/June 2007 - Volume 8 - Issue 2 - p 116–133 doi: 10.1097/01.ACQ.0000268260.76490.de Feature Topic: Alternate Models of Care Abstract Author Information While there is a great deal of discussion about culture change, creating a positive, individualized, and successful culture is not easy. This article is not about culture change, but of culture creation. The Alois Alzheimer Center opened in May of 1987 as the first free-standing facility dedicated to Alzheimer's disease and dementia in the United States. The article shares the creation of an organization-wide culture—a way of life—and how the staff came together collectively as peers and friends to create a vision for the future. Together, we made that dream come true, developing the model SERVICE. Susan D. Gilster, PhD, is founder and Executive Director of the Alois Alzheimer Center, Cincinnati, Ohio. Jennifer L. Dalessandro, BS, is Assistant Administrator of the Alois Alzheimer Center, Cincinnati, Ohio. Address correspondence to: Jennifer L. Dalessandro, BS, Alois Alzheimer Center, 70 Damon Rd, Cincinnati, Ohio 45218. E-mail: JenniferD@hcmg.com. ©2007Lippincott Williams & Wilkins, Inc.