PERSONAL FITNESS TRAINERS GIVING TOUGH LOVE: Risks and ConsequencesSekendiz, Betul M.Sc., Ph.D.ACSM'S Health & Fitness Journal: May/June 2014 - Volume 18 - Issue 3 - p 8–11 doi: 10.1249/FIT.0000000000000032 Features Abstract In Brief Author Information LEARNING OBJECTIVES: To understand and evaluate the risks and consequences pertaining to the training strategies adopted by personal fitness trainers. To be able to use risk management strategies to control and minimize risks pertaining to the training strategies adopted by personal fitness trainers. Tough love and no pain-no gain approaches to personal fi tness training can have serious safety risks to the clients and subsequent litigation. This article explores the risks and consequences associated with training strategies adopted by personal fi tness trainers and offers risk management strategies for the health and fi tness professionals to control and minimize these risks. Betul Sekendiz, M.Sc., Ph.D., is a lecturer in exercise and sport management at Central Queensland University in Australia where her research focuses on risk management in the health and fitness industry. Disclosure: The author declares no conflict of interest and does not have any financial disclosures. © 2014 American College of Sports Medicine.