LEARNING OBJECTIVES: • Understand key considerations in matching clients with social media technologies to support health and behavior change goals.
• Become familiar with the four-step “POST” (people, objectives, strategy, technology) approach.
• Become aware of the risks and benefits of using social media technologies.
An ever-expanding array of tools give health and fitness professionals the power to reach and connect the right person with the right information, in the right place, at the right time. This feature describes how to assess and incorporate social media tools to engage, educate, and motivate clients to achieve their goals.
Carol E. Torgan, Ph.D., FACSM, is a scientist based in Bethesda, MD. Her research interests focus on the adaptability of skeletal muscle, spanning from cellular biology to human performance. She is the principal at Kinetics Consulting, where she consults on the intersection of health, science, and technology.
Tara M. Cousineau, Ph.D., is a clinical psychologist and a research scientist, with a focus on mind-body medicine and positive psychology. She is the founder of BodiMojo, Inc., which develops technology-based health behavior change tools for adolescents. She has received grants from the National Institutes of Health, Small Business Innovative Research program.
Disclosure: The authors declare no conflicts of interest.
Tara Cousineau, Ph.D., is a recipient of a grant (NIH 1R43DK085748-01A1) from the National Institutes of Health. Carol Torgan, Ph.D., serves as a consultant on this grant.
Products and tools mentioned in this article are for illustrative purposes only and do not imply endorsement by the authors.