Skip Navigation LinksHome > September/October 2011 - Volume 15 - Issue 5 > MEDICAL FITNESS CENTERS: A Strategy for Hospitals to Thrive...
ACSM'S Health & Fitness Journal:
doi: 10.1249/FIT.0b013e318229cc71

MEDICAL FITNESS CENTERS: A Strategy for Hospitals to Thrive Under Health Care Reform—But Where Can We Find Capital?

Nadel, Mark A. FACHE

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LEARNING OBJECTIVE: Health and fitness professionals are well aware of the critical role played by exercise in the quest to improve health and lower the cost of health care. But getting this message through to hospital executives and boards in an era of very limited capital is an immense challenge. This article is intended to provide an increased insight to these professionals, for getting information to health care leaders on how clinically integrated medical fitness centers can be financed in a period of tight money markets and increasing competition for scarce capital dollars. The case has been made for medical wellness as a component of a hospital’s “core” services, along with traditional inpatient and outpatient care, but with shrinking capital resources and increased competition for those resources, alternative sources for capital need to be explored.

© 2011 American College of Sports Medicine


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