ACSM's Health & Fitness Journal

Skip Navigation LinksHome > July/August 2011 - Volume 15 - Issue 4 > PROJECT MATRIX: Fitness Educators and Fitness Equipment Manu...
ACSM'S Health & Fitness Journal:
doi: 10.1249/FIT.0b013e31821ec7af

PROJECT MATRIX: Fitness Educators and Fitness Equipment Manufacturers Working Together Innovatively

Kennedy-Armbruster, Carol Ph.D., ACSM HFS; Marquette, Doug B.S.; Williams, Antonio M.S., NASM CPT

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LEARNING OBJECTIVES: • To inform health and fitness professionals and educators about the importance of working with fitness equipment manufacturers to benefit colleges, universities, and business practices.

• To introduce a model of how to foster a working relationship between a for-profit corporation and an institution of higher education for an educational experience for both entities.

© 2011 American College of Sports Medicine.


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