WHAT GETS MEASURED IS MORE LIKELY TO GET DONEByrd, Neil M.B.AACSM'S Health & Fitness Journal: February 2011 - Volume 15 - Issue 1 - p 26–29 doi: 10.1249/FIT.0b013e318201c4aa Features Abstract Author Information Abstract LEARNING OBJECTIVE: • This article provides a summary of the key financial benchmarks for medical fitness centers that are widely accepted as important measures of financial success. Workable definitions are provided along with averages for centers in the southeast that can be used by a manager as a basis for comparison and improvement in performance. Author Information Neil Byrd, M.B.A., currently serves as the director of wellness services for Rex Healthcare in Raleigh, NC. During his 31 years in the health and fitness industry, he has been involved in the planning, development, and startup of 10 successful fitness and wellness centers in the Southeast. He is the founding president and an active board member of the Southeastern Hospital Health and Fitness Alliance, a regional affiliate of the Medical Fitness Association (MFA), and an advisory member of MFA. Byrd attended the University of North Carolina at Chapel Hill, majoring in Biology. He continued his education at the University of West Georgia, where he received a B.A. in speech communication and an M.B.A. In 2009, he received the MFA Robert D. Boone Award of Merit for his work with financial benchmarks. © 2011 American College of Sports Medicine.