WORLDWIDE SURVEY OF FITNESS TRENDS FOR 2011Thompson, Walter R. Ph.D., FACSM, FAACVPRACSM'S Health & Fitness Journal: November/December 2010 - Volume 14 - Issue 6 - pp 8-17 doi: 10.1249/FIT.0b013e3181f96ce6 Features Abstract In Brief Author Information Learning Objectives: From this article, the reader should understand the following concepts: • The difference between a fad and a trend • Worldwide trends in the commercial, corporate, clinical (medical fitness), and community health and fitness industry • Expert opinions about identified fitness trends for 2011 The annual ACSM's Health & Fitness Journal® worldwide survey of health and fitness professionals, now in its 5th year, supported some previous trends, revealed some interesting new trends, and quashed a presumed trend in the way health and fitness facilities are currently staffed. Some trends that appeared in the top 20 last year did not make the list for 2011. There have been and perhaps will always be a number of attempts by profit and not-for-profit organizations to predict the future of the fitness industry in an effort to influence market direction. This ACSM assessment and analysis is much different in that it not only surveyed thousands of certified fitness professionals around the world but also sought out experts to comment on the results. Walter R. Thompson, Ph.D., FACSM, FAACVPR, is a regents professor of exercise science in the Department of Kinesiology and Health (College of Education) at Georgia State University, where he has a second academic appointment in the Division of Nutrition (School of Health Professions, College of Health and Human Sciences). He has lectured on health promotion and fitness topics in 23 countries on five continents. He has served on the ACSM Board of Trustees and was twice elected a member of its administrative council. He is a past chairman of the ACSM committee on certification and registry boards, past chairman of the CAAHEP Committee on Accreditation for the Exercise Sciences, and he is currently serving as the chairman of the ACSM Publications Committee, chairman of the ACSM American Fitness IndexTM Advisory Board, and chairman of the NSF International Joint Committee on Health Fitness Facilities Standards. © 2010 American College of Sports Medicine.