Skip Navigation LinksHome > July/August 2010 - Volume 14 - Issue 4 > DELIVERING SUPERHEROIC CUSTOMER SERVICE
ACSM'S Health & Fitness Journal:
doi: 10.1249/FIT.0b013e3181e43919
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DELIVERING SUPERHEROIC CUSTOMER SERVICE

Rogé, Carroll M.B.A.

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Abstract

LEARNING OBJECTIVE: • This article explains the challenges and benefits of creating a customer-focused culture in the medical fitness center environment and outlines how to develop a structured and comprehensive approach to fostering service excellence.

© 2010 American College of Sports Medicine

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