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ACHIEVING PROFIT POTENTIAL WITH ANCILLARY REVENUE

Clevenger, Troy; Ribley, Douglas A.

ACSM'S Health & Fitness Journal: May/June 2009 - Volume 13 - Issue 3 - pp 26-30
doi: 10.1249/FIT.0b013e3181a1c956
Features

LEARNING OBJECTIVES: The reader should understand the following:

• The importance of an organizational focus on ancillary revenue

• The definition of ancillary revenue

• How to identify ancillary revenue opportunities

• How to develop programs and measure success

Learn about the importance of ancillary revenue to over-all medical fitness center success. The definition, opportunity identification, measurement practices, and program development will be covered.

Troy Clevenger is assistant director at Akron General LifeStyles-West, Akron, Ohio.

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Douglas A. Ribley is vice president of Akron General Health & Wellness Services, Akron, Ohio.

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© 2009 American College of Sports Medicine