Skip Navigation LinksHome > May/June 2009 - Volume 13 - Issue 3 > ACHIEVING PROFIT POTENTIAL WITH ANCILLARY REVENUE
ACSM'S Health & Fitness Journal:
doi: 10.1249/FIT.0b013e3181a1c956
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ACHIEVING PROFIT POTENTIAL WITH ANCILLARY REVENUE

Clevenger, Troy; Ribley, Douglas A.

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Abstract

LEARNING OBJECTIVES: The reader should understand the following:

• The importance of an organizational focus on ancillary revenue

• The definition of ancillary revenue

• How to identify ancillary revenue opportunities

• How to develop programs and measure success

© 2009 American College of Sports Medicine

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