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The Business of Integrative Medicine

Coleman, Robert A. PE; Ritch, John M. PT, MS, FACHE

doi: 10.1249/01.FIT.0000312428.67946.4e
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LEARNING OBJECTIVE • To identify the specific business strategies necessary to operate a successful integrative medicine/medical fitness center.

The business of integrated medicine and medical fitness has grown and matured into a sound business model, demonstrating that wellness and prevention can be financially profitable, contributing positively to an organization's bottom line. This article examines the specific business strategies necessary to operate a successful integrative medicine/medical fitness center

Robert A. Coleman is a principal in Enwright Wellness, Greenville, SC, a professional firm that partners with clients to build unique wellness destinations designed to renew and sustain health. He has 20 years of experience working with clients to develop their business strategy for wellness and the specific wellness model. He is a member of the American College of Healthcare Executives, American College of Sports Medicine, Association for Community Health Improvement, Medical Fitness Association, and National Society of Professional Engineers.

John M. Ritch is the president/CEO for Cambridge Health, LLC, a health care management consulting firm specializing in business development. Most recently, he was the executive director of the Peter M. Wege Institute for Health and Learning at Saint Mary's Health Care, Grand Rapids, MI, and a national leader in the field of Integrative Medicine/Complementary Therapy Services. He is a Fellow of the American College of Healthcare Executives.

© 2008 American College of Sports Medicine