Skip Navigation LinksHome > September/October 2007 - Volume 11 - Issue 5 > JUMP-START MARKETING: Improve Successful Outcomes
ACSM'S Health & Fitness Journal:
doi: 10.1249/01.FIT.0000288534.23869.08
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JUMP-START MARKETING: Improve Successful Outcomes

Gershom, Richard M.S.S., ATC

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Abstract

LEARNING OBJECTIVE: • Readers will learn marketing techniques and strategies borrowed from the sports marketing industry to help jump-start their business. These strategies are designed to improve the sale of products and services. These strategies will aid in the differentiation of their organization from other organizations.

© 2007 American College of Sports Medicine

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