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JUMP-START MARKETING: Improve Successful Outcomes

Gershom, Richard M.S.S., ATC

doi: 10.1249/01.FIT.0000288534.23869.08

LEARNING OBJECTIVE: • Readers will learn marketing techniques and strategies borrowed from the sports marketing industry to help jump-start their business. These strategies are designed to improve the sale of products and services. These strategies will aid in the differentiation of their organization from other organizations.

How do you differentiate your marketing efforts from your competition? Learn about a few key strategies borrowed from the sports marketing industry to create successful outcomes and sales.

Richard Gershom, M.S.S., ATC, is a board-certified athletic trainer and has been in the sports medicine and medical fitness industries for over 20 years. He is the director of operations for the McConnell Heart Health Center of OhioHealth, located in Columbus, OH. His experience includes the development and operations of both large and small medically integrated fitness centers and sports medicine outreach services. He is a member of the Medical Fitness Association, the American College of Sports Medicine, and National Athletic Trainer's Association.

© 2007 American College of Sports Medicine